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6 Secrets About Amazon Product Listings

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Posted 22nd May 2017 at 07:28 AM by repricerexpress

If you’ve been selling on Amazon a while, you may think you have it all figured out. But RepricerExpress has opened the vault on a bunch of Amazon product listings secrets, some of which may surprise even the most seasoned of sellers.

1. Keywords Are Easier to Mess Up Than You Thought
Ask any Amazon seller, and they’ll tell you that keywords are one of the most important parts of any product listing. But just being aware of this isn’t enough, as you also have to be a master in how to implement them properly. One of the biggest mistakes sellers make is treating Amazon like Google and repeating keywords, as opposed to simply researching the most popular ones and using them once each.

2. The Title is a Playground
We’ve already gone over how repetition is an unnecessary waste on Amazon, but did you know it also transferred to the title field? What’s neat about Amazon is they’ll match individual words to search terms, so think of the product title as a way of playing around with luring, even more, buyers in. Go with the assumption that because you’ve already listed the product’s name elsewhere in the listing, you’re free to be more creative in the title.

Read the full article on the RepricerExpress blog
Posted in Ecommerce
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