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Learn More About The Amazon Early Reviewer Program

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Posted 6th June 2017 at 06:50 AM by repricerexpress

Have you heard about Amazon’s Early Reviewer Program? The initiative encourages customers who have already purchased a product to share their authentic experience about that product, regardless of whether it is a 1-star or 5-star review. Curious how to make it work for you?

What the Amazon Early Reviewer Program Does — and How
It’s another way Amazon wants to build trust in the online community and help reassure buyers (and also sellers, to an extent). Amazon will randomly select a bunch of customers to be reviewers, ask them to leave a review within a certain time-frame, and then ‘reward’ them with a small Amazon gift card.

Amazon is differentiating this from incentivised reviews in a couple of important ways:
  • Product Identification: Every product available for sale will be marked with an orange badge that identifies it as being reviewed in the Early Reviewer Program.
  • Reviewer Criteria: Although the selection process is random, Amazon automatically disqualifies buyers who have a history of abuse or dishonest reviews. The remaining buyers, as long as they meet Amazon’s eligibility criteria (i.e. no Amazon employees, sellers, or their friends and family can take part), can be selected for the program.
  • Type of Product: Buyers who purchase an item that has fewer than 10 reviews might be asked to leave an early review for that product.
One of the biggest problems with incentivised reviews before was the lack of trust. How were buyers supposed to know which reviews were left honestly, and which ones were bought? Those so-called fake reviews made it hard to ascertain the true chances of quality purchase, and the Early Reviewer Program hopes to ameliorate that.

Rest the rest of this article on the FeedbackExpress blog
Posted in Repricing, Ecommerce
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