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How to Craft Emails to Get More Amazon Feedback

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Posted 13th June 2017 at 05:59 AM by repricerexpress

We know, we know — it’s important to get feedback from your buyers. And we here at FeedbackExpress apologise in advance, but we’re going to talk a little more about why it matters so much. Specifically, we’re going to delve into how you can write an amazing email buyers will actually read and respond to.

The Main Reason for Getting Seller Feedback: Turning Them into Product Reviews
As an Amazon seller, you know there are two types of reviews: seller reviews, and product reviews. The latter is especially important because it’s one of the first things customers see when shopping for products. Seller reviews, on the other hand, are far more buried — they’re behind your seller name — and so customers won’t see that unless they go looking for it.

So why bother with writing an email that asks for seller feedback, anyway?

Simple: because it’s a valuable opportunity to turn it into a product review. You see, you want to capitalise on happy, chatty customers because one who’s glad to write a review onyouis also pretty likely to write a review on what they just bought.

And if you want both kinds of reviews, then the best way to go about them is with automatic follow-up emails. That way, customers who wrote about their buying experience (or were prompted to do so) will also get an email prompting them to leave a product review. And if they leave that product review, then it’ll be easily visible to prospective buyers, which in turn can increase your sales even more.

Read the full article on the FeedbackExpress blog
Posted in Repricing, Ecommerce
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