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3 Expert Ways to Improve Your Amazon Store

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Posted 5th July 2017 at 04:36 AM by repricerexpress

So, you’re selling on Amazon and making enough money to get by. But do you want to take your ecommerce enterprise to the next level? There’s always room for improvement, and there are new tips and tricks that you can implement to rapidly boost the conversion rates of your products.

From product videos to fine-tuning your sales copy, this article will give you some real food for thought. Let’s see whether you pass our test, or if you need a little bit more guidance to get you there.

#1. Do your product listings feature videos?

It’s official: product videos are the new big thing on all ecommerce stores, from Amazon to custom-builds. Approximately 60% of marketers are currently using video, and 73% plan to increase their usage. And with good reason – viewers are anywhere from 64-85% more likely to buy a product after watching a video accurately describing or displaying its features. With such a brilliant opportunity to boost your conversion rate, now is the time to put a video marketing strategy into place.

It can be tricky to get video content on your Amazon listings without paying the hefty price tags demanded by the only third party supplier, AMZ videos. However, there are ways that you can upgrade your products from ‘Average Joe’ listings to enhanced ones. If your items have a high conversion rate, you will likely receive an automated email from the Amazon product category manager. This email will offer you the option of joining Amazon’s coveted ‘Vendor Central’. If you just can’t wait, you can apply manually here. This involves Amazon becoming a full-time distributor of your products, and grants you greater flexibility with your product listings, including the chance to upload product videos. Take a look at this Paris Sunday dress to see what they look like for yourself.

If you’re in need of a little more direction with the Vendor Central application, this guide will answer any questions you may have.

Read the full article on the RepricerExpress blog
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