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How to Use the Power of the Word of Mouse

Posted 24th March 2009 at 06:16 PM by BizBooks

When you hear about something via word of mouth from a friend or associate rather then from an advertisement on the radio or on television, your confidence in the product you are buying will be much greater then when you buy it from a commercial.

Many companies actually call their customers "product ambassadors", since every satisfied client will share the feelings of goodwill by recommending others buy the product as well.

with email, text messaging, and so many...
Business Strategy Expert
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