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How to Use the Power of the Word of Mouse

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Posted 24th March 2009 at 06:16 PM by BizBooks

When you hear about something via word of mouth from a friend or associate rather then from an advertisement on the radio or on television, your confidence in the product you are buying will be much greater then when you buy it from a commercial.

Many companies actually call their customers "product ambassadors", since every satisfied client will share the feelings of goodwill by recommending others buy the product as well.

with email, text messaging, and so many other new frontiers in electronic communication, having your product recommended with an honest recommendation is easier then ever before. A satisfied customer can blog about their satisfaction (or lack thereof).

When a product is sold here on the Warrior Forum, it takes seconds for a buyer to see if this is a steal of a deal (like the $5 WSO from a warrior that is selling like hotcakes today...) or when a product is a dud (like when you follow a WSO and a week later there are 9 different people in the thread complaining about no follow up and then, a week later, all the buyers helping each other get a refund from paypal...)

so, how do you make sure you use word of mouse properly?

Overdelivery. Deliver a product/project faster then you promised, with more material then you promised, or an extra unadvertised bonus in addition to the bonuses you may have promised in the salescopy...

and follow up a few days later with a thank you and yet another bonus!
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