What Sales Tactics Should You Apply Immediately?
Posted 10th December 2008 at 10:03 AM by Robert Plank
Tags cross sell, list building, one time offer, upsell
http://www.youtube.com/watch?v=7dzlz_xDHpQ
If you already sell products on the internet, and you experience some decent conversions, there are a few simple tactics you can apply to double or sometimes triple your sales. In this business, increasing your conversion rate even from 1.0% to 1.1% can mean you can bid higher on keywords for more traffic, raise your prices for more profits, or outsource more product creation, article marketing, and video marketing. Anything you can apply that takes less an hour of work, one-time, that nets you can extra $1000 or $2000 per month, has to be worthwhile.
The first and easiest thing you can add to your business is the cross-sell. Think of your selling process. You show people a sales letter; they pay, and go to a thank you page. On that thank you page, they download your product or sign up for your membership area. But does the selling stop there ? Take a second to find your biggest competitor. Does he have an affiliate program? If he does, try adding an affiliate link on that thank you page.
Sell people on the affiliate product, saying, "You just bought this product, but if you really want to take advantage of everything it has to offer, you will also purchase this product for the following reasons..." Due to Robert Cialdini's Consistency Principle, people will want to repeat their previous actions. If they just paid you for something, they already have their wallets out and are open to buying from you again.
The next thing you can add to your bottom line is the mailing list. On your thank you page, allow people to opt-in to a mailing list for updates. When you come out with a new version of your product, or a new product altogether, e-mail these people about it for some repeat sales. Also setup landing pages for AdWords or add opt-in boxes to your blogs to create pre-sell lists and get prospects who are not yet customers, to buy from you.
Finally, the one easy change that will have the biggest impact on your profits is the upsell and one time offer. When someone clicks on your order button to buy, you could send them to a page that sells them on the deluxe package. You give them a choice between buying the regular version, or the bigger and badder higher priced product.
Let's say you sell a $47 product with a $297 upsell. The $47 product converts at 2% but the $297 upsell converts at 1%. For every 100 visitors, you make $94 on the regular product and $297 on the upsell... you have just increased your profits from $94 to $391... that's more than four times what you made originally!
If you want that extra boost in sales, consider those three tatics: the cross-sell, building a list, and the upsell or one-time-offer.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
If you already sell products on the internet, and you experience some decent conversions, there are a few simple tactics you can apply to double or sometimes triple your sales. In this business, increasing your conversion rate even from 1.0% to 1.1% can mean you can bid higher on keywords for more traffic, raise your prices for more profits, or outsource more product creation, article marketing, and video marketing. Anything you can apply that takes less an hour of work, one-time, that nets you can extra $1000 or $2000 per month, has to be worthwhile.
The first and easiest thing you can add to your business is the cross-sell. Think of your selling process. You show people a sales letter; they pay, and go to a thank you page. On that thank you page, they download your product or sign up for your membership area. But does the selling stop there ? Take a second to find your biggest competitor. Does he have an affiliate program? If he does, try adding an affiliate link on that thank you page.
Sell people on the affiliate product, saying, "You just bought this product, but if you really want to take advantage of everything it has to offer, you will also purchase this product for the following reasons..." Due to Robert Cialdini's Consistency Principle, people will want to repeat their previous actions. If they just paid you for something, they already have their wallets out and are open to buying from you again.
The next thing you can add to your bottom line is the mailing list. On your thank you page, allow people to opt-in to a mailing list for updates. When you come out with a new version of your product, or a new product altogether, e-mail these people about it for some repeat sales. Also setup landing pages for AdWords or add opt-in boxes to your blogs to create pre-sell lists and get prospects who are not yet customers, to buy from you.
Finally, the one easy change that will have the biggest impact on your profits is the upsell and one time offer. When someone clicks on your order button to buy, you could send them to a page that sells them on the deluxe package. You give them a choice between buying the regular version, or the bigger and badder higher priced product.
Let's say you sell a $47 product with a $297 upsell. The $47 product converts at 2% but the $297 upsell converts at 1%. For every 100 visitors, you make $94 on the regular product and $297 on the upsell... you have just increased your profits from $94 to $391... that's more than four times what you made originally!
If you want that extra boost in sales, consider those three tatics: the cross-sell, building a list, and the upsell or one-time-offer.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
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