Eliminate Destructive Marketing Competitors and Gain Constructive Competitors
Posted 15th January 2009 at 12:36 PM by Robert Plank
When you are trying to break into a new niche, you might ask yourself at some point, "Does this niche have too much competition?" That is the wrong question to ask. Any experienced marketer or copywriter will tell you that having competition in a niche is a very good thing. If a niche has no competitors, that niche most likely will not make you any money. Having an established competitor in a niche means somebody has already done all the hard work... figuring out if there is a market, if people are interested in it, and on top of all that, if it is actually profitable.
If you think your niche has too many competitors, you can cut into specific niches or create tailored reports. I knew a guy who sold a special report about making money by investing in metal mining companies. That niche started to get crowded, so he wrote a book about investing in silver mining companies, and another in gold mining companies, and so on.
As for tailored reports, I have another friend who recently wrote a guide on time management specifically for internet marketers. He wanted to joint venture with a couple of experts in similar fields such as personal development, so he tailored the report just for that joint venture partner. He added more information about self-help and personal growth, and removed the more technical stuff.
Also remember that, as long as you are not a direct threat to your competition, you can become each others' affiliates. Let's say you sold a guide about how to setup a WordPress blog quickly and easily, you could contact somebody with a guide about how to write WordPress plugins. The WordPress setup guy tells his list about the WordPress plugin product and gets a commission. The WordPress plugin guy tells his list about the WordPress setup product and gets a commission. Both people win.
Finally, do not underestimate the power of pre-education to help your sales. Do you think a guide about how to make money on foreclosures would sold as well ten years ago as it would today? What about guides on blogging or podcasting? The internet and the news media does the hard work of training the common people about things they need to know, and you only need to sell them the solution.
Your niche might have competition, but so what? You can beat that problem with specific niches and tailored reports, make competitors into affiliates, and use pre-education to capitalize on needs people are already talking about.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
If you think your niche has too many competitors, you can cut into specific niches or create tailored reports. I knew a guy who sold a special report about making money by investing in metal mining companies. That niche started to get crowded, so he wrote a book about investing in silver mining companies, and another in gold mining companies, and so on.
As for tailored reports, I have another friend who recently wrote a guide on time management specifically for internet marketers. He wanted to joint venture with a couple of experts in similar fields such as personal development, so he tailored the report just for that joint venture partner. He added more information about self-help and personal growth, and removed the more technical stuff.
Also remember that, as long as you are not a direct threat to your competition, you can become each others' affiliates. Let's say you sold a guide about how to setup a WordPress blog quickly and easily, you could contact somebody with a guide about how to write WordPress plugins. The WordPress setup guy tells his list about the WordPress plugin product and gets a commission. The WordPress plugin guy tells his list about the WordPress setup product and gets a commission. Both people win.
Finally, do not underestimate the power of pre-education to help your sales. Do you think a guide about how to make money on foreclosures would sold as well ten years ago as it would today? What about guides on blogging or podcasting? The internet and the news media does the hard work of training the common people about things they need to know, and you only need to sell them the solution.
Your niche might have competition, but so what? You can beat that problem with specific niches and tailored reports, make competitors into affiliates, and use pre-education to capitalize on needs people are already talking about.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
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Just Dugg this post, because it made sense to me!Posted 15th January 2009 at 09:36 PM by David
