Is Your Business Driven by Clients Or Customers?

My question for you today is: does your business run on clients or customers? The difference is that a customer is somebody who buys from you once, that is the only relationship you have with that person. This was my marketing strategy for years. Launch a product, they pay, and then I never speak to them again. You should not market that way. You need to blur the line between a client and a customer and never stop selling to them.

After people buy from you, get them on a mailing list with pre-written follow-ups. Don't have any follow-ups? Just dedicate one day to bang out a bunch of articles and use them as follow-ups. Hire a ghostwriter to write articles for you for 10 dollars each, break the articles into part 1 and part 2... and send your subscribers 2 articles per week for 10 weeks. Re-purpose private label rights content that allows you to use it as e-mail follow-ups or a paid e-class. The e-class can become a "bonus" of your offer. Just having a post-sale autoresponder follow-up system in place will save you one year of not making money.

Next, place thank you page ads on your site. Just link to a competitor's site through your affiliate link. If that competitor is one of your customers, that's even better because you have a relationship with them. Do not get crazy with the affiliate links, just join one affiliate program and promote the heck out of it.

Create a blog so those clients can interact with one another. Offer personal coaching or a mastermind group. Just like every thing else, you do not need to get carried away. Just offer one slot for one month, for a one time payment. If that works out, offer two slots and then ten slots, then make it a monthly deal. The key is to start small. Do not forget to send manual follow-ups. E-mail your list and always get feedback about what your next product or site should be. You do not have to blindly follow this advice, but you get a good idea about what people want... or at least, what people say they want.

Customers are one time buyers, clients are buyers who buy from you again and again. You want clients, not customers. After all, isn't it more impressive for me to say I deal with 500 clients per month? I thought so. Build a post-sale mailing list, have follow-ups, thank you ads, lead capture pages, blogs, and coaching programs.

Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com