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12 ways on how to increase sales of your one time offer

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Posted 17th July 2012 at 04:29 AM by Ross Dalangin
Updated 17th July 2012 at 06:18 AM by Ross Dalangin (spacing)

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I have here the 12 ways on how to increase sales of your one time offer. We all know that we rely on traffic to get more sales and subscribers, the one thing I see that more internet marketers is not utilizing nor improving is the OTO or the One-Time-Offers.

There are OTO which focus on upselling while others use the downselling. Upselling is the offer after an offer which price is higher than the previous one while downselling is the opposite
of the upselling.

When we utilize the OTO, we can get more sales. Increasing sales of OTO is important because we also utilize the traffic we can get. Some people when they have 1% conversion they do is to add
more traffic and not updating their sales letter.

Imagine if we have 1% of 1,000? How many sales is that? How much upsell and downsell we could probably get?

Think of this way, imagine if we improve our sales or OTO sales to 3 or 5%?

All we have to do next is to focus on traffic like ad swap, solo ads, PPC, etc. If you’re focus on list building ad swap and solo ads is more targeted.

Here are the 12 ways on how to increase sales of your one time offer:

1. Make sure your offer is relevant
I was smiling when I see an offer that is not related nor relevant to the freebie. How can they get a sale on that?

I’m not smiling because I’m happy that they don’t know what is the purpose of the OTO. It’s because when you use a one-time-offer, you’ll have to use your common sense.

2. Use noticeable text
This is like the heading issue. You’ll have to get their attention to focus on your offer. Their attention after they subscribe is to download your freebie, so you’ll have to divert temporarily their attention to check your offer
and let them know that their download is still in process.

3. Offer a premium or advance version
This is an obvious and easy to sell since you’ll provide more benefit or features. Right after they subscribe, they already know the benefit they could get, all you have to do is to show more and let them know what you’re offering is really necessary and could help them a lot.

4. Use several order links
By having several order links, it’s easier for them to order and it is time savers for them. Use between 3 and 5 order links.

5. Split product offers or improve conversion
Offer different products on every subscribers and check the status of which product is converting well. When you get a sale, try to improve the sales letter of that product and stay that product on the list of rotating products.

6. Make your pricing so tempting
Tell them that the price is regularly selling on your site for $97 and you’re offering if for only $17. Make sure the value of your product is really $97 and above.

7. Use a difference table
Show them the difference of what you’re offering and the offers of your competitors. Show a list of benefits they could get when they order your OTO. If it is a package then show off the price list of each components.

8. Make sure it is an irresistible offer or offer they can’t refuse
As the subject’s definition, just brainstorm what product is really want and need of your subscribers. Be sensitive and observe more.

9. Make your offer stratight to the point and hang up by teasing them
Time is really matters on the OTO. Use it. If you have 20 benefits of your offers, tell them at least five most important benefits and tell them in the top five they are really important and you still have 15 more that could blow their mind.

10. Enhance the urgency of your offer
Use urgency text when neede or expiry time and date. Since it is an OTO, they could see it once and they could get it until your scheduled expiry time and date.

11. Use last chance offer
In your autoresponder, one of the email series will explain the benefit of your offer and offer it again as a last chance offer. It is one of the benefit as your subscriber since they already got 5 emails they opened.

12. Offer a unique product
A product you only offer to your subscribers and it is not available anywhere.

With these tips or ways to get more sales of your OTO, I think you’ll focus more on traffic after and maybe you’ll outsource it.

Look at this way, when you have at least 2% sales and you ordered a solo ad to a marketer related to your niche for 1000 clicks and you’ll have 30 to 50% conversion of your freebie page, you could get around 400 subscribers. You could get 8 sales on the OTO, how about the downsell or upsell?

How about the email series? How about the future

Think of it. You’ll have new 400 subscribers that could buy your future offers. You’ll have new buyers and your investment to purchase the solo
ad can easily get back.

Now, feel free to get my freebies of make money online reports and templates at

BTW, ad swap is worth a try to improve your list and could easily get targeted traffic and to test your one time offer deals.

Visit the ad swap community here ==>
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