When you are trying to build an online business, it is easy to get discouraged by the successful competition and the online gurus who seem to be experts at whatever they do. You've probably read several reports or ebooks that tell you to become an expert and your niche following will build your business.

Great advice, for sure, but most of those experts telling you to become an expert, don't tell you how to do it. You probably don't feel like you are an expert in any niche right now,...