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Posted 18th September 2010 at 06:30 PM by saintemp

Thanks for viewing my blog. Since we're Internet marketers, this blog will focus on the latest developments in the IM world and of course, what I'm up to at present.

So let's begin with Google's latest change in its search function. I'm sure you've noticed how the search field and even the interface change immediately as you type your search term into Google.

This is called Google Instant. And there has been some talk in the IM circles that say Google Instant will adversely affect SEO because (1) Google's list of search suggestions will not bring up the keyword you're targeting for and (2) the searcher might change his mind as he types or once he sees the keyword suggestions and search for another keyword instead.

Let me allay your fears. Firstly, Google has been bringing up its suggestions for a long time even before Instant. So if it has not been affecting SEO until now, then Instant won't affect it, either. If you have done your research well, the keywords you're targeting will still be what the searcher is looking for or it will be in the list of Google's suggestions (that are based on what is most searched).

So the key is to do your keyword research thoroughly. Then, you'll be fine.
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