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The advantages of the "No opt-in" strategy

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Posted 20th March 2011 at 11:56 PM by Sergiu FUNIERU

The advantages of the "No opt-in" strategy

Offering someone an free eBook for download is an opportunity for him to get to know you. Because the first impression is vital, asking for something in exchange for "free" might not be the best idea.

Everybody knows that the real reason someone is giving an eBook for free is the hope that the one who download the eBook will eventually become a customer. But is one thing to force him to become your customer, and another to make him an irresistible offer, which he is free to decline.

Many people promise "instant download", which actually means "instant download after you sign-up and confirm your eMail address". That confirming process is not instant at all, and some persons are not able to go through the entire procedure.

If you promise your reader "free instant download" and what he gets is a delayed download, in exchange for his eMail address, you already lied to him twice in the first 1 minute since he met you. Yes, maybe he'll sign-up to get your eBook or he'll even stay on your list. But there is an easier way to gain his trust.

You could actually [... read more ...]
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