Missing the Creative Brief, Unique Selling Point, Designing for Your Eyes and Lack of Why

More often than not, designers (and clients) tend to design a logo based on their own personal taste and preference, and end up missing the brand’s unique selling point or what makes it rise from the crowd. The most important step in the process of any design project is the creative briefing process. As an entrepreneur, you should clearly have a specific direction, your brand (company) should...