Marketing How To: How to Boost Your Conversion Rates
Posted 1st December 2011 at 01:37 PM by sotiris1
Marketing How To: How to Boost Your Conversion Rates
In Internet marketing, conversion rate is the percentage of visitors who take a desired action (like for example purchasing a product). While huge amount of traffic is necessary to succeed in Internet marketing, it may not be a real measure of success. The true measure of success is the number of conversions the website is able to produce from its traffic.
Marketing how to experts use Google Website Optimizer to track the causes of the sales and to analyze how the visitors have been interacting with their website. The tool also helps you to find out which variation of pages is most effective.
Here are some tips on how to boost your conversion rates
Website design and content
Ensure that the content of your website is of high quality. It is important to keep your content up-to-date. A grammar mistake or a spelling error can ruin a business website. Ensure that the website is error free. Adapt a simple and elegant design for your website. Publish good quality photographs and videos of your product. Provide simple and easy to understand product description. It helps to think as a customer while creating product description. Marketing how to experts test their website for usability multiple times before bringing it online.
Go for competitive pricing
Use your content to highlight the USP of your product or service. Price it competitively. Your prospective customer should believe that they are getting a superior product for a reasonable price. It is a good idea to publish your competitive analysis on your website. Use bullets while describing the benefits of your product or service.
Ensure that the ordering procedure is simple
Most of the time businesses lose customers due to complicated order systems. Avoid multi-field forms. Make it a simple, step-by-step process. Provide clear instructions as to what the prospective customer should do next after each step. Use simple language. A simple ordering system will go a long way in creating a positive customer experience. It is a good idea to offer free shipping. Marketing how to experts offer multiple payment options.
Build trust with a good contact page
Prospective customers usually feel more comfortable speaking to a live person. Make sure that your contact page has a working telephone number. Provide your complete business address. It is advisable to provide links to your social networking profiles. All these will enhance the credibility of your business.
Include videos and images in testimonials
Prospective customers will be curious to know how your product or service has added value to people like themselves. Publishing testimonials with images and videos will add authenticity to your business. Avoid poor quality images and lengthy videos. It is advisable to encourage your satisfied customers to review your product or service on various review websites.
Achieving good conversion rates can be a challenge if you are new to online marketing. Implementing the above mentioned tips will definitely help you in this endeavor.
http://marketinghowto.net
In Internet marketing, conversion rate is the percentage of visitors who take a desired action (like for example purchasing a product). While huge amount of traffic is necessary to succeed in Internet marketing, it may not be a real measure of success. The true measure of success is the number of conversions the website is able to produce from its traffic.
Marketing how to experts use Google Website Optimizer to track the causes of the sales and to analyze how the visitors have been interacting with their website. The tool also helps you to find out which variation of pages is most effective.
Here are some tips on how to boost your conversion rates
Website design and content
Ensure that the content of your website is of high quality. It is important to keep your content up-to-date. A grammar mistake or a spelling error can ruin a business website. Ensure that the website is error free. Adapt a simple and elegant design for your website. Publish good quality photographs and videos of your product. Provide simple and easy to understand product description. It helps to think as a customer while creating product description. Marketing how to experts test their website for usability multiple times before bringing it online.
Go for competitive pricing
Use your content to highlight the USP of your product or service. Price it competitively. Your prospective customer should believe that they are getting a superior product for a reasonable price. It is a good idea to publish your competitive analysis on your website. Use bullets while describing the benefits of your product or service.
Ensure that the ordering procedure is simple
Most of the time businesses lose customers due to complicated order systems. Avoid multi-field forms. Make it a simple, step-by-step process. Provide clear instructions as to what the prospective customer should do next after each step. Use simple language. A simple ordering system will go a long way in creating a positive customer experience. It is a good idea to offer free shipping. Marketing how to experts offer multiple payment options.
Build trust with a good contact page
Prospective customers usually feel more comfortable speaking to a live person. Make sure that your contact page has a working telephone number. Provide your complete business address. It is advisable to provide links to your social networking profiles. All these will enhance the credibility of your business.
Include videos and images in testimonials
Prospective customers will be curious to know how your product or service has added value to people like themselves. Publishing testimonials with images and videos will add authenticity to your business. Avoid poor quality images and lengthy videos. It is advisable to encourage your satisfied customers to review your product or service on various review websites.
Achieving good conversion rates can be a challenge if you are new to online marketing. Implementing the above mentioned tips will definitely help you in this endeavor.
http://marketinghowto.net
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