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Posted 28th February 2009 at 09:01 AM by spendsmarter

[B][B]The Four Cornerstones of Success[/B][/B]

[CENTER][IMG]http://www.profitclinic.com/Images/4cnrstns.gif[/IMG][/CENTER]

Success in any field – including small and home-based business ([I]especially[/I] small and home-based business!) – is built on four cornerstones. If any of them is missing, the entire structure will topple over, sooner or later. It’s inevitable.

[B][IMG]http://realnetworkmarketing.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif[/IMG][COLOR=#003366]1. Vision[/COLOR][/B]

You need a clear vision of what you want to achieve. [B]Vision is the first essential attribute of true leadership.[/B] It’s also the last, because it becomes the final reality of the process. (Beware, though… a flawed vision, based on laziness or greed, will cause you to do the wrong things for the wrong reasons.)

True vision is a [B]correct perspective [/B]on a POTENTIAL reality – a future that doesn’t yet exist for you. In small business, most peoples’ visions are based on [B]other peoples’ present realities[/B], such as successful competitors. It’s one of the biggest benefits of going into small business. Even vision can be duplicated.

[B][COLOR=#003366]2. Effort[/COLOR][/B]

Don’t confuse effort with work – effort is actually a component part of work. In physics, we define work as “effort over distance.” It’s a mathematical formula. In business success, that distance is the FOURTH dimension… [B]time.[/B]

You can leverage your efforts until you finally break all connection between your effort and your earnings. But, like time, that’s a [B]consequence[/B] of success, not a [B]cause[/B]. You have to invest EFFORT. It’s an indispensable part of the formula.

[B][COLOR=#003366]3. Time[/COLOR][/B]

No matter how much leverage you apply, through the use of other peoples’ resources, you can’t eliminate the need to invest TIME, especially in the initial building stages of your business.

Sure, if you work intelligently you can ultimately sever all connection between the time you invest and the money you earn. But that’s a [B]consequence[/B] of success. It doesn’t [B]cause[/B] it. Don’t confuse the two.

[B][COLOR=#003366]4. Discipline[/COLOR][/B]

Without discipline — that's [U]self[/U]-discipline — you’ll never invest the time and effort required to realise your vision. And without your [B]vision[/B] to motivate and guide you, you’ll never have the discipline you need to achieve success.

It’s so simple, common-sense and logical that it should be obvious to anyone. But it’s not, or the majority of people in small business wouldn’t waste so much of their time and effort in undisciplined, directionless work for the sake of working.

That’s EMPLOYEE thinking, not entrepreneurial thinking. Employees are conditioned to think that if they’re working HARD they’re successful, regardless of the results they produce.

An entrepreneur works SMART, using leverage to work less and earn more.

[B][COLOR=#ab0000][B]How to identify a DUD business opportunity, system or technique[/B][/COLOR][/B]

Give it the [B]Four Cornerstones Test[/B]! If its major appeal is…
[LIST][*][B]no time needed[/B] (overnight success! Get rich quick!)[*][B]no effort needed[/B] (we’ll build your business for you!)[*][B]no discipline needed[/B] (just keep on doing what you’ve always done!)[/LIST] then you can be pretty certain you’ve got a [B]dud[/B], because ALL FOUR Cornerstones are MISSING… it [B]can’t[/B] succeed. [B]Even the Vision is flawed, because it’s based on laziness, greed, ignorance, fear-of-loss, gullibility or, if you keep falling for it, outright stupidity.[/B]

It’s time to get real, folks. We need to [B]discipline[/B] ourselves to invest [B]time[/B] and [B]effort[/B] to bring our [B]vision[/B] to reality, instead of [B]wasting[/B] our [B]time[/B] and [B]effort[/B] trying to find ways to [B]avoid[/B] these indispensible ingredients of success, or simply working hard because we think we need to be BUSY in order to be productive.

If we did this simple thing, we’d be w-a-a-a-a-a-a-y ahead of where we are right now, wouldn’t we?

(Be honest.)
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