Elite Blogging: The What, How and When of driving massive traffic to your blog

"Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content." – “ Jab, Jab, Jab Right Hook” by Gary Vaynerchuk

Gary Vaynerchuk - or @garyvee on Social Media - is the king of marketing through Social Media and has an estimated net worth of $10 Million USD (So someone worth listening to)

Vaynerchuk talks a lot about being relevant and "in the conversation". So how do we find a conversation to be relevant in? The key is finding what the hot topics within your niche currently are.

My 4 big sources of finding inspiration to write about are:

1) Google Alerts ( https://www.google.com/alerts ) is the first place to start. You can set Google up to alert you as soon something is published relating to key words in your niche. Being the first to a conversation makes you very relevant!

2) Forums - Assuming you’re a member of the forums within your niche, there usually is an icon with a little flame next to it indicating a hot topic. This can be a great subject to write about. You can also recognise a new keyword starting to trend within a forum.

3) Feedly - ( https://feedly.com/ ) Allows you to check in and see what’s newly published and updated on your favourite websites. I follow the hard-hitters in my niche and check in with Feedly to join in they're talking about.

4) LinkedIn groups - If you don’t already have a LinkedIn account you're behind the competition. Once your account is setup, join the 50 most relevant groups to your niche and set up alerts for when these groups are updated.

If you wanted to, you could set up a single email address so all these alerts don’t clog your everyday or work email address. Something like: inspiration@free-email-address.com - check it and post everyday! (Something I haven’t been great at as of late!)

However, writing a blog post is just the start, now we have to share it on social media and as GV says content has to native. We have to adapt our voice to the platform upon which it’s delivered. I cannot do justice to his work so just buy his book “Jab, Jab, Jab, Right Hook” to learn how.

Once the how has been established, we have to time it right - sometimes right now and being first is the key, other times we need to get in front of as many people as possible. We can use our analytics to show when the majority of our audience, friends, users etc are online and use a program like Hootsuite ( https://hootsuite.com/ ) to schedule our post for maximum impact. The free version of Hootsuite allows 3 accounts, but if you need more, just sign up under different social media accounts. I.e. sign for up one niche under that niches twitter, sign for up a second Hootsuite account under a second niches Twitter account etc.

And for icing on the cake, I go to Hashtagify ( Hashtagify.me - Search And Find The Best Twitter Hashtags - Free ) and find the most popular Hashtags for my topic. I view them in "table mode", copy and paste in them in my post.

To make this whole process as efficient as possible, I use Firefox as browser and set up a profile called "Niche Blog Post" - when I open this profile, I’ve setup a tab for each of the above addresses to open automatically.


Originally posted here

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