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Effective Ways To Manage Mobile Marketing

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Posted 1st December 2011 at 10:35 AM by Stewart Alexander

As you’ve probably heard by now (if you’ve been around the forum for a while), mobile marketing is one of the fastest and most direct ways to reach customers.

Many people use their cell phone as their main computer. If you are not taking a serious look at what’s happening in this industry, you are with doubt missing out on one of, if the most exciting movement to take place in the last 30 years.

In this post, I’m going to provide some tips and advice for effectively managing mobile marketing.

MMS Services

Use a Multimedia Messaging Service to deliver your message. Multimedia Messing Service will tell your story with sound, captivating images or full motion video. You can even use the service to write an alphanumeric text with links to mobile web sites. Using a Multimedia Messaging Service will eliminate the 160 character limit that SMS Messages have.

If you do implement SMS and text messaging, make sure that you do not spam your customers. If you send out too many irrelevant and unimportant messages to your customers, you risk your number being blocked. Not only will you not reach your customers, your business will get a bad reputation.

Know your audience

Mobile devices are in use by the majority of the population, however not all demographics are proficient in all of the uses available. A fully featured Smartphone application with all the bells and whistles is great if your targeted users are young and tech-savvy; however, it could be a waste of money if you are intending to reach an older customer base. Sometimes less is more, and a simple SMS-based campaign is the better choice. The key is knowing which approach fits your audience.

Qr Codes

When it comes to mobile marketing, one great way to connect with your customers is through QR codes. This is a great in-store idea because the customer can scan a bar code with their mobile device's camera and obtain either an exclusive coupon, video or other information.

Use your mobile QR codes everywhere you can

They are links to mobile devices, but they can be used in print advertising too. Any kind of advertising that your business produces should have your mobile QR code on it, even your business cards. Put it on your store signs, brochures, television ads, and catalogs.

Use QR codes to expand your branding and to entice customers

QR codes are a great way to share discounts, promotions and coupons. They are easy to capture via a cellphone and easy to use. With QR codes you are able to reach your customers quickly and easily with relevant information.

You have just read many tips that have hopefully given you a clear direction on what you need to be doing. Doing something new may seem scary, but it is important that you encourage your business to go with the latest trends. Using mobile devices is definitely a way to market your business more effectively.


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