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Mobile Marketing Success Using Smart Phones

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Posted 19th June 2013 at 05:59 PM by Stewart Alexander

As the smart phone trend continues to grow, it is vital that your company markets itself using this platform. There are some similarities between traditional marketing and smart phone marketing, but there also many important differences that you need to learn about to make sure your campaign is as effective as possible.

It is vital that your file sizes are small so that your potential customers are not turned off. Many smart phones have very slow response times or even a lack of space. Cater to this when creating files.

Use less images for your mobile marketing campaign. Keeping to the small file size issue, graphics are not as important as in standard ads.

Make sure you design an ad that will look great on a small screen. This is vital, because if you make your ad too intensive it will not show up well on the small screen.

Most people who are active with smart phones use social networking sites, so take advantage of this. You will find that you can reach a new audience using Facebook, Twitter and similar sites.

Whether you decide to market using an application or a mobile website is a personal preference. You may want to check out your competitors and see what they are doing; this is a great way to gauge how your campaign will play out.

Take advantage of available tools to measure your success. Find out which of your ads performs the best and base your future campaigns around these ideas.

Although this type of marketing is a new concept, it does not have to be particularly difficult. Follow the advice given here and spend plenty of time on research and you are sure to have a strong marketing campaign on your smart phone platform, which will add to your client base.

Stewart

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