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How to Get Traffic from Pinning Videos

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Posted 9th June 2015 at 04:54 PM by SusanHarrison

One overlooked aspect of Pinterest is using videos especially when it comes to promoting your business online. Think about it. YouTube generates the next highest amount of traffic after Google, so why not take advantage of this?

There are certain ways you can use videos to your advantage on Pinterest. You want to make use of your thumbnails. Try to have a video image on your thumbnail that looks sharp. If it looks more like an image versus a still frame, the chances of it being repined are higher!

Choose your image carefully and make it reflect the video and your company image. It may help to offset the background to make it look sharper. Using the highest resolution you can will also create a great looking thumbnail.

When creating video boards it is a good idea to have several video boards, and not just one where you lump all your videos together. Create video boards the same why you did with your regular boards. You can even label them the same and just add the word video to the end of the new board.

You may want to use your own videos on your board and then add similar videos from others that help enforce your message. What you are essentially doing is curating your videos!

Even though the average user stays on Pinterest longer than other social sites, you still want your videos to be short whenever possible. Of course, some videos that are related to DIY projects will be longer. Include the length of the video in the description field. Short videos will entice more people to view what you have.
When making a video specifically for Pinterest, dont forget to tell people to Pin the video.

This is a call to action and tells the viewer what to do next.

Always fill in the description field on your video, it is there for a reason so make use of it! Another great idea is to Repin other videos and then let the person know that you added it to your Video Board by leaving them a comment.

Whether it is an image or video, repining is one of thebest practices you can do for your business. Sharing content is what this site is all about and by sharing, you will undoubtedly get more followers.

Pinterest is not an account where you can create a million followers in one day. It is a place to build a reputation by sharing and the followers will come.

Happy Pinning

Susan Harrison

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