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Take That Out !!

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Posted 8th August 2008 at 03:30 AM by Suthan M

Get rid of what, you ask?

Let me tell you one weak point that I have tracked with my own sales letters at asianlunatic reveals Radical Marketing Tips . It helped raise the conversion rate to extra 3.2%. This might not be a huge revelation, but this can help make a difference in your sales letter.

Take 5 minutes to scan your sales letter and see if you have this word: That. Now, strike the letter out as much as possible, and notice how your sales letter sounds more “stronger” and more interesting to read.

Hard to believe this, but hey, it helps. Better to test this when you bust your chops with Adwords.

Another weak word is: which!

Of course there are some exemptions on this. If you use these 2 words at the start of the sentence, then it’s okay.

Talk later !

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Views 1460 Comments 4
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  1. New Comment
    WritingMadwoman's Avatar
    Very good advice! I used to use "that" a lot but finally broke myself of the habit, except sometimes it tries to sneak back in when I'm not looking. Good post Suthan!

    Posted 30th September 2008 at 08:37 AM by WritingMadwoman WritingMadwoman is offline
  2. New Comment
    Suthan M's Avatar
    Hi Wendy,

    i agree, i used to be in the same boat too, but i use those words so less now, its no more in my dictionary :-p

    ok, thats an overstatement :-P
    Posted 6th October 2008 at 02:25 PM by Suthan M Suthan M is offline
  3. New Comment
    DougBarger's Avatar
    Thanks for ____ Suthan.
    Posted 16th October 2008 at 06:13 PM by DougBarger DougBarger is offline
  4. New Comment
    Suthan M's Avatar
    i like fill in the blanks :-P
    Posted 17th October 2008 at 10:30 AM by Suthan M Suthan M is offline

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