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People are overwhelmed with e-mail. As found by a recent study, the average business user wades through 114 emails every day. That's why open rates are dropping, while "scan in-box and delete" is now common practice.

Like a marketer or even a small business owner, your goal is to attain a higher open rate. Without people opening your emails there's no way to allow them...

A squeeze page is a lead capture page where the only goal is to build your list. You do not have offsite links, banner ads, or even an order button, just an e-mail subscription box. The only point of a lead capture squeeze page is to gather opt-in subscribers. Almost always, you present your offer in the form of a sales letter, to try to get people to subscribe. So what are the secrets to a high converting squeeze page?

The first thing you should do is add video. Search engines love...

http://www.youtube.com/watch?v=MXXWjsfbmQM

E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your competition. I have one friend who is really strict about his follow-ups, and has 7 presale follow-ups for all products, plus 7 post sale e-mail follow-ups for all products. Although some of my products have no follow-up e-mails, one of them has 124 pre-sell e-mails that spends over two years convincing...