The logo for your business is important when it comes to branding and marketing, and it should reflect your business in a positive light.

If your logo design is not up to par, you risk the chance of not being so memorable to your customers or clients. Your goal is to stay in business and having a
well-designed logo that conveys the right emotions is a plus for keeping customers and getting future customers.

Now, if you aren't sure about what you want in your...

In this article, we continue answering the question on how to be self-employed. First, while others will make self-employment (starting a company) some sort of magical adventure, nothing is further from true. The first task isn't something which can be written down on a piece of paper or cataloged using project management software.

No success can occur without first changing your paradigm from that of an employee to business owner. For years, you’ve made others tons of money. It...

In this post, we continue our series of articles answering the question; what does entrepreneur mean? Let's first, present what an entrepreneur isn't. Back in the days when I worked in corporate America, I’d often hear some organizational leader or another refer to the ‘entrepreneurial spirit’ of one employee or another. There are very few gulfs as wide as that which exists between an entrepreneur and employee. Sure, some employees demonstrate abilities to manage the affairs of a business...

Your success as an entrepreneur will depend on how you define your identity or whether you allow someone else to define who you are.





After I gave up the idea of being a nurse, you know that blood and guts stuff, I wasn't really sure what I wanted to do for the rest of my life. So, at my mother's insistence, I became a teacher. I hated it. I really didn't...

When you become an entrepreneur you have a choice to become one that is proactive or one that is reactive, only one will bring you the success that you want to experience in your business.





Let's first take a look at the differences between the two entrepreneurial choices.


The proactive entrepreneur will strike first. They are interested in running...