Five months ago I published a huge content marketing glossary on this site that generated some interesting results, and paved the way for a new content creation strategy that everyone can benefit from.

I first heard about the power of ‘glossary marketing’ – creating a huge A-Z glossary of industry terms – from SEO expert Lisa Parmley a few years ago.

I’d just invested in her excellent course and also purchased a short report about content archetypes, and one...