Yes, yes ... what could it be?

Maybe it's traffic!
Or perhaps it's great keyword research!
Could it be tip top SEO skills?

Nope. Sorry. It's none of the above.

In fact, it isn't a skill you need to learn at all. It's much more obvious than that. One of those darned things that's been hiding in plain sight.

You have it. I have it. Everybody has it. Although for some - perhaps many - of us, it may need a little polish....