I think a lot of people have the wrong idea about what marketing really is. Many marketers have had no formal training in business (not that there is anything wrong with that) so they don't know the true definition of marketing:
Quote:
Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.
So when do you do YOUR marketing, before or after your product's release? A lot...