Home business plans are easy enough to make. It is the follow through that can be hard to do. There are things that one has to consider before jumping into the ring. You will have to choose whether or not your business will be physical or virtual. Then you need to decide on a niche market to focus...

Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of "value." The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and offline, have to be keenly aware of the ways in which their value is perceived by customers.
In this post, we're going to go over the importance of balancing your 'give' with your 'take',...

Integrated marketing communications can be defined as many things. However, very few marketing tools allow as many tools, file types as well as complete packaging as does business marketing with Microsoft PowerPoint presentations. Of course, this extends to Apple Presentations as well. Throughout this article, we’ll refer to business presentations so feel free to view what is written in light of either software program. Think of effective marketing communications as preparing to cook a pot of...

As we continue this series on Facebook marketing for business, remember the primary rule; content marketing is king. Posting thoughtful and compelling updates is OK but longer term, who cares? At some point, you’ll have to post content, links, videos, images or other engaging assets to draw traffic away from Facebook and onto your business website. I’ve seen what can only be described as a business marketing travesty by many popular company pages – taking group members on a ‘fantastic voyage’...

Every marketer dreams of dominating their niche. Even a small part of your market can provide lasting money, respect and endless opportunities for business growth. The problem marketers’ face is how can you even partially dominate your niche with so much competition?
People constantly tell me they are sick to death of traditional marketing and want a real change.
They want to build traffic organically and no longer want be held captive by constant changing algorithms of the search...