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An Overview of Relationship Marketing

Posted 23rd March 2013 at 05:09 PM by sotiris1

An Overview of Relationship Marketing
Relationship marketing is defined as a strategy designed to foster customer loyalty, interaction and long term engagement. This approach focuses more on customer retention than on customer acquisition.
The key to success of any business is the right understanding of what customer needs. It is very important to identify the inherent needs of your customer. This becomes possible by having thorough understanding of your customer’s business, which...
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What Is Relationship Marketing?

Posted 26th February 2013 at 06:16 PM by barbmarian

Getting To Know Your Customer
Relationship marketing is putting the "CUSTOM" back in customer. This seems to be a radical idea in most marketing circles these days. The focus appears to be on attracting customers rather than training and supporting them so you keep them.
This is also called offensive marketing. Things are beginning to change slowly, but not fast enough and
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