The problem with selling a product on the Internet is that not only do
you need to spend time and money on product development, page design,
marketing, sales letters, ads and affiliate promotions, but you also
need to make sure that you're attracting customers who want to buy
your product.

After all, hundreds of people might look at your site every day, but
only a tiny fraction of them might consider buying your product.

That's because,...

In a high tech world we still need high touch interaction. People are still people. Blogs and code and cables and switches are no substitute for a person's realtime voice or face.

This is one reason why online webinars are so popular today. And most of the time, higher-end products are sold this way. Because the more significant the cost/investment, the more relationship is required.

This is why homes need realtors. All the pictures are online. This is why cars...

Thinking About Website Conversion Rate

Yes, I have been thinking about website conversion rate lately. What I mean is, converting website visitors into paying customers or subscribers. You see, that is what true Internet Marketing success is all about: conversion.

As marketers, we spend a lot of time, effort and expense on getting traffic to our websites. But that is only the first step. Once we get the traffic, we need to motivate or encourage them to take action of some...

When you have on online business selling products, you have to make sure that you never run out of people to sell your goods to. You cannot always rely on people visiting your website through links from other websites or from search engine results pages and online business directory listings. Proactively sourcing prospects of people to whom you can sell your home based business ideas to would be a wise strategy to help you reach out to more of your target market. You have to have your own marketing...

By Gama Seva

Even so, you may have to coax that 80% a little more to buy your stuff. They are a picky lot who may decide to research other online stores before they buy. In classic marketing, you would have a staff person attending to that customer to find out what they need and then matching his/her need to some product or service the company sells. Online, there are no virtual sales attendants, so how are you going to guide people without having to hire someone to man a phone line?...