A 3 Step Action Plan For Small Businesses

How to Define your Ideal Customer

What is your ideal customer I hear you ask? Isn’t any customer a good customer? Not exactly…

Now if you’ve read any business books in the few years, chances are you’ve been exposed to the 80/20 rule… but just in case you haven’t heard about this universal law of productivity, I’ll explain it to you briefly.

The law of 80/20 dictates that...

What's a perfect app for restaurant business? Let's not consider apps for internal use only. Let's imagine the apps that will help clients interact with your restaurant online. This will be a branded application, and the way its main page is going to look, is most likely to follow the appearance of your website - general style, colors, logo. But there are so many more subtleties to consider. Not only what the exact functionality will be, but also how it will be placed...

Too many small business owners believe that they have a good product or services and that is they start a small business, the customers will come. But, what if they don't come? In most cases they don't come and the business owner is too slow to react and ends up closing their business before it ever got off the ground.

I consult with small business owners on a daily basis to review their specific business needs. One of the biggest problems that most small businesses face is getting...

Marketing and Sales are major sticking points for small business owners who expect customers to come directly to them to buy their products and services. Too many small business owners have the mentality that all you have to do is build a business and the people will come. You only have to take a walk around your local area to notice how many new businesses open every year and a lot of them offer the same products and services.

You see, people think that the reason a small business...

Many people who start a small business will have the TECHNICAL KNOWHOW to enable them to make a product or provide a service to a business (B2B) or to a consumer (B2C). In many cases they will have acquired this TECHNICAL KNOWHOW working for their employer and one day realise that they are working really hard but not getting the same rewards as their employer.
This motivates them to start up their own small business and usually in the same geographical area and in direct competition with...