Hi folks, I can hardly believe it but we’re already onto the 11th session of The Content Champion Podcast. This time round, I had a fascinating and entertaining chat with Richard Marriott, the creative SEO and online entrepreneur behind the great new blog Clambr.com.

Richard talked to me for nearly an hour, and in that time he set out a very actionable blueprint for creating content that goes viral. The great thing about the methods he shares is that if you get this right – you...