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Personal Branding Basics

Posted 7th June 2012 at 06:38 PM by Jeremy Barker (The Official Blog of Jeremy A Barker)

Social networking has given a growth to personal branding ten years after it was first mentioned by Tom Peter. Although, the concept of personal branding was first introduced in 1937, it was not taken seriously. However, the phenomenal growth of the internet and more recently that of social networks has made everyone think about personal branding.

Personal branding is about highlighting yourself and distinguishing yourself from the crowd. Personal branding is not only for celebrities,...
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