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How To Generate Leads Using Free Marketing

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Posted 19th June 2009 at 02:50 AM by tantawi

Today I’m going to talk about Free Marketing and how exactly do it works. This article is really useful for those with a tight budget on marketing their products online. Generally when you have money to put ads on Google Adwords, on some advertising sites in the internet, e.g. AdEngage, Businessforsale, Yuwie, and so on, that’s better.

But do you guys know the truth about what’s going on? Most of the top earners in the industry of Internet Marketing use Zero-Cost Marketing or Free Marketing to generate their free leads. 80% of them do. So what about you? Are you interested in making huge money for free? I’m going to teach you how to do just that. I’m going to talk about Article Marketing, Web 2.0 using Facebook, MySpace, Twitter (The Top 3 Social Media Sites), Video Marketing, Forum Marketing, How to Create Squidoo Lenses, and more. So I’m going to divide it into parts, this is the first one, so make sure you follow up to the second one that I’m going to write.

First off, we’re going to start with the popular thing called Article Marketing. By the name, you guys should be able understand that we’re going to do marketing using articles. Correct. I’m going to teach you on how to write a good article. Writing an article is easy, writing a good one is not, writing one that will support your Free Marketing is kind of harder. But don’t worry; I’ll make sure you got it.

1. Define Your Reader/Audience

Every article has its own specific reader; animators don’t read about SEO articles, got it? So you have to define what kinds of audience or reader you want to read your article. First, you got to be specific. “People who wants to be success” is a very broad term, you may want to narrow it a bit, and e.g. “finding success online” that is narrower, got it? Second, you can use questions to determine your audience.

What do they do for a living?
What business do they want to focus on?
What problems do they face? (This is the best one)
What are their values?
What is their current income?
And so on.
You should spend some time on defining your audience here because it is really an important aspect in Article Marketing.

2. Choose Your Keyword

Use specific keyword (longer), you should try using “The Best Online Business” rather than “Online Business”. Do a keyword research; go to that is a site for you to use it to track keywords. For example, put in “Online Business” in the field and hit enter. You’ll get “Online Business”, “Going out of Business Sales Online”, “Online Business Opportunity”, “Online Business Optimization”, and many more. There!! You have it, thousands of keywords to choose from so that will be the keywords you’re going to choose from. So “Online Business” will be your base keyword, everybody got it? Keyword is really important because you are using Free Marketing which means you will be competing with all the people in this world but I believe you can.

3. Choose Your Topic

Once you have your keyword, choose a topic specifically related to that keyword. For example, if your keyword is “Top Online Home Based Business Opportunity”, than your topic could be “What Is the Top Online Home Based Business Opportunity”. That’s it. It’s that simple and now you have your topic in hand, you’re one step closer to use articles for your Free Marketing Campaign.

4. Write Your Article

Writing articles is way easier than you think. Your goal is to complete this step in 30 minutes or less. Do not worry about making your article perfect. Failing forward is the best way to be great in this industry. The most important thing you can do is just sit down and start writing. Here’s how to do it quickly:

Make a list of 3 main points that you want to be in your article (one sentence each).
Write down 3 to 4 sentences that backup each of your three main points that you just made.
Your three main points will be used as the first sentence of three paragraphs.
The 4 sentences you wrote will make up the body of each paragraph.
You now have 3 paragraphs, and what’s left is only an introduction paragraph. Write 3-4 sentences that sum up your three main paragraphs. This will be your introduction paragraph. Sum it up. Write a 2-3 sentences that sum up your three main points, and gives people the final solution.

If you are writing a problem/solution driven article, you want to reiterate your audience’s problem. This is effective, because your audience thinks, “This person is just like me”. That will be really great.

5. Write Your Title

Once you have your article ready, you want to create a compelling title by following these key points:

Whenever possible, include your entire keyword in the title.
Move your keyword as close to the beginning of the title as possible.
If you are doing a review or comparison article, don’t reveal “the end of the story” or your final opinion in the title. People will be less inclined to click on your article and read the rest. They are human, remember! Just like you.
6. Distribute Your Article

There are a lot of article sites on the internet for you to submit on. I’ll give you some; you just need to write in the names that I gave you on Google, and search for the URL.

ABCArticleDirectory ArticleWareHouse
AmaZines BharatBhasha
ArticleAlley ArticleBlotter
ArticleCo ArticleCodex
ArticleCube ArticleDashboard
ArticleFeeder ArticleRampage
ArticlesBase ArticleSnatch
ArticleSphere ArticleTrader
ArticleTrunk ArticleVista
BlissPublisher SearchWarp
EasyArticles UltimateArticleDirectory
EzineArticles ArticleMotron
TSS-Articles Isysi
GoArticles AffSphere
Upublish IdeaMarketers

7. Submitting To Many Article Sites In One Click (Optional)

This step is entirely optional. Now think like this, if you’re doing articles, you would want to submit to many articles directories that exists in the internet and if you have to manually submit each of your article to all of the directories, let’s just say about 20 sites. That could be really troublesome. For that problem, I use a tool called ArticleSubmitAuto, it’s really great and I really recommend you to use it. I could submit to many articles directories in a single click, that saves me time and remember time is not money, time is more valuable than money. If you’re interested in using it too, I’ll provide you with the link, just click the link below.

That’s it. We’re done for day 1. You are now an Article Marketing Expert, believe in yourself. Be sure to read the next part on How To Generate Leads Using Free Marketing Or Zero-Cost Marketing, important aspect on how to be rich with small budget or no budget at all. Thanks a lot everyone.
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