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Niche Business Ideas: Are You Communicating Your Niche or Unique Advantage Loud Enough?

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Posted 6th October 2013 at 12:00 AM by The Niche Man

Your unique advantage
Is your golden wedge,
It separates you from competitors
And idea stealing predators
Giving you the winning edge.

Niche business ideas continue to grow in demand. With so many similar products flooding the market these days - the problem is clear. More marketers and business owners face a growing challenge. How to communicate a niche or unique advantage to consumers burdened with "marketing message overload".

For example, the average consumer is exposed to hundreds of marketing messages a day. So, what seems like an obvious product advantage to you - is not always so clear to you prospect.

Remember, you're exposed to your product much more than your prospects. That's why it's vital to continue finding the most effective ways to communicate your products unique advantage. What worked last year, or in some cases last month, may not work now. The bar is constantly rising and the landscape changing.

But here's your chance to get a leg up on your competition. For example, I see marketers and business owners who do an excellent job of covering all their bases ... except one.

They tend to skip this small but important detail or don't give it enough attention. Not communicating their unique advantage loud enough. Result? They pay a heavy penalty in lost sales opportunities. Don't let it happen to you.

Here's 3 pressure free ways to make sure you're always communicating your niche (or unique advantage) loud enough. I call it my “demonstration, comparison, contrast formula“.

First, find your #1 unique advantage over your competition. I have a simple formula to help you with this step. Email me and I’ll send it to you.

After you’ve found your #1 unique advantage over your competition, next ...

1. Display it Through Demonstration

Nothing can communicate instant credibility of your products unique advantage better than demonstrating it for all to see.
So, make a short video demonstration displaying your products unique advantage in action. This formula is used by today’s most successful products for one reason ... it works!

2. Display Your Unique Advantage Through Comparison

Another effective way to make sure you’re communicating your niche or unique advantage loud enough is through comparison. Create a side-by-side comparison chart of your product and your competitors.

This works to give your prospects a quick and effective way to make an informed buying decision. This simple technique continues to quietly help sell millions of products and services for the small businesses who use it.

3. Display Your Unique Advantage Through Contrast

Sometimes the best way to communicate your unique advantage is to warn your prospects. For example, what they could lose if they don’t use your product or service.

Research has long proven the following fact. Most people will act quicker to keep from losing something they value - than they will to gain more. That’s the power you have behind you by including contrast in your marketing message.

The Power of a Tiny Advantage

Marketing your product or service is now a game of inches. Every tiny advantage you get can make a huge difference. In fact, it can make the difference between success and failure.

Add these 3 simple but powerful tips in your niche marketing strategy. You’ll find yourself communicating your unique advantage more effectively. Result? More sales.


For even more powerful Niche Business Ideas go to TheNicheMan.com
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