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An Unlikely Call-To-Action That Broke A 20-year-Record!

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Posted 7th August 2008 at 01:29 PM by Thomas
Updated 8th August 2008 at 03:36 PM by Thomas

The very first page of the very first chapter of Robert Cialdini book, “YES!”, reveals a humdinger of a tactic that likely gets completely overlooked by most who read it.

Here it is, in a nutshell:

Colleen Szot, a very well known woman in the infomercial industry, shattered a 20-year-record at a home shopping channel when she changed the standard infomercial call-to-action, “Operators are waiting, please call now” to:

If operators are busy, please call again”.

Callers imagined lines of busy operators going from one call to another without a break and concluded, “If operators are really busy, it means lots of people want this product. Therefore, it must be really good”.

Social proof is supremely powerful!
Posted in Uncategorized
Views 4962 Comments 4
Total Comments 4


  1. New Comment
    Ken Reno's Avatar
    Thanks for the tip Thomas - this info can be applied to our own sales systems, and instead of talking about it, I'm off to record a new audio!

    Thanks buddy!
    Posted 23rd August 2008 at 11:03 AM by Ken Reno Ken Reno is offline
  2. New Comment
    Excellent post. Interested to how you think this can be applied online.
    Posted 24th August 2008 at 11:07 PM by BenShaffer BenShaffer is offline
  3. New Comment
    sparckyz's Avatar
    Interesting, was just wondering the same thing -- how it could be applied online.
    Posted 7th November 2010 at 04:00 AM by sparckyz sparckyz is offline
  4. New Comment
    Maybe...., If Servers Crash - Please Try Again! Or, something to that effect.....
    James in Las Vegas
    Posted 29th December 2010 at 12:05 AM by SongMan7 SongMan7 is offline

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