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An Unlikely Call-To-Action That Broke A 20-year-Record!

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Posted 7th August 2008 at 01:29 PM by Thomas
Updated 8th August 2008 at 03:36 PM by Thomas

The very first page of the very first chapter of Robert Cialdini book, “YES!”, reveals a humdinger of a tactic that likely gets completely overlooked by most who read it.

Here it is, in a nutshell:

Colleen Szot, a very well known woman in the infomercial industry, shattered a 20-year-record at a home shopping channel when she changed the standard infomercial call-to-action, “Operators are waiting, please call now” to:

If operators are busy, please call again”.

Callers imagined lines of busy operators going from one call to another without a break and concluded, “If operators are really busy, it means lots of people want this product. Therefore, it must be really good”.

Social proof is supremely powerful!
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Comments

  1. New Comment
    Ken Reno's Avatar
    Thanks for the tip Thomas - this info can be applied to our own sales systems, and instead of talking about it, I'm off to record a new audio!

    Thanks buddy!
    Ken
    permalink
    Posted 23rd August 2008 at 11:03 AM by Ken Reno Ken Reno is offline
  2. New Comment
    Excellent post. Interested to how you think this can be applied online.
    permalink
    Posted 24th August 2008 at 11:07 PM by BenShaffer BenShaffer is offline
  3. New Comment
    sparckyz's Avatar
    Interesting, was just wondering the same thing -- how it could be applied online.
    permalink
    Posted 7th November 2010 at 04:00 AM by sparckyz sparckyz is offline
  4. New Comment
    Maybe...., If Servers Crash - Please Try Again! Or, something to that effect.....
    James in Las Vegas
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    Posted 29th December 2010 at 12:05 AM by SongMan7 SongMan7 is offline
 


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