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How an online company got me to go offline

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Posted 22nd March 2009 at 09:57 PM by TimCastleman

Welcome back. I just spent the last week and 2600 miles visiting several offline clients, friends and family.

As I was pulling out of San Antonio I couldn't help but think what a difference a year has made.

This time last year I was in a job I hated, 20+ pounds heaver, in a constant negative state, and pretty much hating life.

Now all that has changed thanks to offline marketing and my offline business.

Anyway, the title of the blog is how an online marketing company got me to go offline.

A little background. A year ago I took up golf. I was horrible. Seriously, children would cry when they saw me play. Truth is I didn't make the time to practice and practice some more.

I took a few lessons but overall my swing and my game were crap.

Enter Symple Swing. I found this company close to Christmas last year. Sounded interesting so I had to soon to be wife (13 days and counting) to order me a DVD for Christmas.

Truth be told I didn't watch it until 3 weeks ago. I got about 15 minutes into it - said screw this and turned it off.

I went to their site and noticed that a golf clinic was coming to a not so nearby town.

Long story short I signed up. As a result I dropped 20 times the amount of the DVD to take an all day course we a buddy of mine.

We got there and were met by two other golfers - another frustrated newbie and a guy who had been to the class 3 times before that.

The course was long but at the end of the day I had a much better grasp on the symple swing and was hitting the ball farther and straight for once.

My friend was struggling but overall we were much improved.

Also while we were there we got upsold on a new putter (for $99) and 1/2 priced DVD's ($10 a pop).

We didn't buy any of the upsells but considering the company does these seminars on a weekly basis with anywhere from 4-10 students at $200 a pop.

You do the Symple math.

Truth is I was happy to pay the cost. Not only because me a friend got to hang out but also because it took away the frustration of the game for both of us.

I had a problem, they solved it, and got paid nicely for it.

So can you do the same thing? Can you get people around the world to pay you 20 times what you make online to meet up offline?

Think about it and grow your business.

Tim

PS: I hit the road on Tuesday for a little R&R in Vegas. I am putting the finishing touches on another offline marketing report that I hope to roll out before I get married in 13 days.
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