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Rate this Entry hits Google p1 for keywords "web marketing free"

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Posted 7th July 2012 at 02:48 AM by tomcam

I finally started following Harlan Kilstein's advice and have been updating my Web Marketing Strategies blog regularly over the last couple months, and to up the ante I have used a pure curation play with zero SEO. Arguably negative SEO because I did what i would normally regard as well under the minimum any sane site should use. Result: It just hit page 1 of Google for this keyphrase, with was my initial target:

web marketing free

Pretty good, if I do say so myself, but it's a steppingstone. I will use it as a launching pad for the more challenging keyphrase

web marketing strategies

Reason is obvious, I hope. Surprisingly, the phrase "web marketing free" is a buying term. (Very often the word "free" in a search term is the kiss of death, because, duh, people searching for free usually don't want to pay.) According to the Google AdWords Keyword Tool, it boasts 880 highly targeted searches and a click price of $8.

My goal is to sell high-end products and services in that niche, which sort of goes against the whole free concept. I have demonstrable expertise in using a wide variety of techniques to obtain lots of targeted traffic.

If you do both searches and look at who's paying for ads, you'll see "web marketing strategies" yields 2,400 searches at $11 per click. It's even more targeted, and sort of implies that the search is more willing to shell out. The ads bear this out.

What's exciting is that as part of the experiment I have not yet applied common, Google-approved SEO measures such as using <h1> tags, adding description and keyword metatags, and so forth.

The one sort of SEO technique I followed was accidental: rudimentary internal linking. There is a "Best of Breed" section that summarizes why each link is in that section, then links back to the original article.

I am a bit embarrassed to say that this was done for my sake. Some of my Best of Breed choices are deceptively good--I start to think they're not that great, then I use those resources and remember why I put them in the Best of Breed section in the first place. I added those links to remind myself why I placed them in that category to being with. In my next blog post I'll explain more of the long term strategy, which could prove to be a fatal error.
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