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Getting Money from Free Offers

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Posted 7th April 2015 at 04:11 AM by trevord92

Free offers are the usual way that internet marketers (and others) get people interested in them.

This happens in the real world as well as the online world - buy one get one free offers in supermarkets, tasters, samples, that kind of thing.

Online it's even easier as the cost of offering something free is close to zero.

But what happens next?

If you've tempted someone onto your list by offering them a freebie, there's a good chance they won't have used their best email address. There's a trust issue and most of us have trained ourselves not to trust taking free gifts from strangers.

There's also the delay factor. Once someone has been persuaded to join your list, it may take days, weeks, months or even years before they buy anything from you. Always assuming that they do purchase - that's not always a given.

The delay in monetising is why so many people offer extras when someone signs up.

The thank you page may have offers:

  • CPA (cost per action) offers where you get paid every time your visitor signs up to someone else's list. That's good short term income but makes their inbox even more cluttered so may well not be good longer term.
  • Click banking offers where you send clicks to another marketer and, when you've sent enough clicks, they send clicks back to you. Again, this can result in people being on an ever-increasing number of lists and makes for more competition in their inbox.
  • Upsells. Lots of would-be marketers don't like these but they can turn a loss-making or break-even subscriber into a profit. There's a reason that large companies do this: it works! If you've ever bought something as a result of an infomercial or from sites like GoDaddy, you'll know that upsells are a way of life. Even McDonalds do it (ever been asked if you'd like to go large?). Experiment with different upsells - low price, medium price, high price. One, two, three or more. See what works best for you
Experiment with your free offers by adding upsells of your own or promoting others.

You'll soon know from the unsubscribes you get if you've gone too far. But that could be simply a matter of how you present the options that make you cash from your freebies.

If you'd like to know more, check out this article on whether you should give things for free on the internet.
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