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Marketing Words That Sell Without Really Trying!

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Posted 19th September 2015 at 05:00 AM by trevord92

Some words just grab people's attention.

Words like "Free" instantly spring to mind as words that help sell stuff.

Sure, free isn't a word you'd immediately associate with selling things immediately.

But take a walk around a grocery store and you'll soon change your mind: deals to buy one, get one free; packs with extra contents free; tasting samples that are designed to get your taste buds working and you spending money.

But there are lots of other words you can use as well as that obvious one.

You can do a quick search on Google for power words that sell and you'll come up with lists that will keep you going.

But although all those words are powerful, a lot of them don't necessarily fit with your style.

Maybe the lists were compiled in America and you're British like I am.

Then you'll need to discard a few words - for instance, we don't often use "proven" this side of the pond in our headlines.

But you'll still have a reasonable size list including some of these words:

"You" and "Your" are both powerful sales words and very personal - especially if they're used in an email or web page.

Try using these words rather than "I" or (even worse) making your web page impersonal by using phrases such as "some people".

Apart from anything else, they'll make the rest of your content almost automatically more powerful.

Because you'll need to come up with a reason to use them.

Like I did in that last sentence - it takes an otherwise impersonal thing like a video or an article and starts getting the person on the other side of the computer screen involved.

Which can make all the difference between getting the sale or not.

Which brings us on to the really powerful marketing words - and these aren't the ones you'll find on any list...

They're the words real people use.

Think about it.

When you buy almost anything on the web, you check the reviews that real people have used.

You look at the overall star rating and skim some of the reviews. Probably some negative ones as well, just in case they're justified rather than written by some idiot who had nothing better to do than moan and gripe!

And - more and more - they influence your decision even more than the flashy sales page.

But, of course, you still need some words to entice them in the first place.

You won't get those reviews until people have bought the product.

The best way to find really powerful marketing words is to compile your own list.

Mix in the lists you can get almost anywhere.

But definitely get yourself a list of words that will appeal directly to your market.

Words that will resonate with them.

So pay close attention over the next few days and weeks and pause to look at the adverts and search results.

Compile your own power list of words that leap off the screen at you.

Then use them in your web pages and emails and anywhere else that you can use for testing.

You'll find it will make a tremendous and positive difference to things!

If you'd like to find out more, click the link here:

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