Offline business - summary so far

I have been following the progress of Shiro Tora for some time now as they market their offline business online.

Shiro Tora has now joined the Martial Arts Forum, and has a "Journal" there:

Shiro Tora White Tiger Martial Arts Website
Shiro Tora Martial Arts Journal

They also advertise under these headings:

Martial Arts Croydon, Martial Arts Surrey, White Tiger Martial Arts, Martial Arts South London


Variations on searches would include:

Shiro Tora, Shiro Tora Blog,
Shiro Tora Martial Arts,
Shiro Tora Martial Arts Blog,
Shiro Tora Caterham,
Shiro Tora Martial Arts Caterham
Shiro Tora White Tiger Caterham

then:

White Tiger
White Tiger Martial Arts
White Tiger Martial Arts Caterham
White Tiger Blog
White Tiger Martial Arts Blog
White Tiger Caterham
Shiro Tora White Tiger Martial Arts Caterham



which helps target their demographic in a wider area.

This is a search engine result for "Martial Arts Caterham", to see whch of their advertised pages come up, in which order, and who their main competitors are:

Martial Arts Caterham, Martial Arts Caterham, Martial Arts Caterham, Martial Arts Caterham, Martial Arts Caterham, Martial Arts Caterham, Martial Arts Caterham, Martial Arts Caterham

Martial Arts Caterham at the Methodist Church.

Traditionally Martial Arts classes have always been held in church halls and the White Tiger Martial Arts in caterham is as traditional as they come.

They must advertise in local directories.

They can be found in Thomsons for example:
http://www.thomsonlocal.com/Martial-...am/291/501800/

However it is now imperative that they also use directories ONLY available online:

Martial Edge Net:
http://www.martialedge.net/martial-a...arts-caterham/

Sheriff
http://www.sheriffratings.com/profile.html?id=87960775

and Brown Book:
http://www.brownbook.net/business/31269328/shiro-tora-white-tiger-martial-arts

so people searching for Martial Arts in Caterham on Google will be drawn to these sites. There is even a map to show people how to get there - downloadable of course.

So how does a small offline Martial Arts business in a suburb of a suburb of London get online promotion and connect with their demographic?

At my advice they have been using several online methods:

An RSS feed:
http://feeds.feedburner.com/blogspot/mnmA

Blog Top List:
http://www.blogtoplist.com/vote.php?u=93186

Blog top sites:
http://www.blogtopsites.com/sitedetails_18808.html

And ad at a specific Martial Arts directory:
http://www.martialedge.net/martial-a...ombat-academy/

A listing at Sheriff ratings:
http://www.sheriffratings.com/profile.html?id=87960775

At Viva Street:
http://courses-lessons.vivastreet.co...%40yahoo.co.uk

submitting articles to Zimbio:
http://www.zimbio.com/member/shirotora

At our advice they have been posting articles at Zimbio:
Articles - shirotora - Zimbio

on the following topics:

White Tiger Martial Arts

Martial Arts Croydon

Martial Arts Caterham

Karate Caterham

Karate Croydon


They promote under these headings:

Martial Arts
Combat Karate
Combat Jujutsu
Combat Kung Fu (Feng Wei)
Kickboxing
Kobudo - weapons
Grappling
Vale Tudo
Traditional points karate
Freestyle karate
Semi Contact
Full contact kickboxing
Thai boxing
Judo
Jujutsu kumite
Ground grappling
Vale Tudo cage fighting
Kendo
Fencing
Eskrima stick fighting
Wing Cun style "Chi Sao"

and currently have this to say:

Kicks, Punches and Counterattacks
Headbutts, Knees, Elbows (HKE)
Chokes and Strangles – Locks and Controls
Throws and Takedowns – Ground and Pound
HIA, Trapping, Energy Drills and Chi Sao
Boxing, Kickboxing, Grappling and Vale Tudo
Stick and Knife – Sword and Staff – Nunchaku and Tonfa
Self Protection – Street Fighting – Unarmed Combat