How to creat the content marketing Strategy

Introduction to the Three Phases of Content Strategy Development

• Phase 1 - Think Ahead - Get Organized
• Phase 2 - Squash Writers Block and Generate Ideas Easily
• Phase 3 - Utilize Social Media to Help Drive Content

Phase 1 - Think Ahead - Get Organized

The Where When and How Often

In this phase there are 3 questions you must answer:

• Where do you need content? List every area that you must supply content to. (Newsletter, Website, Blog, Facebook, Twitter, etc)
• Which Channels? (Social Media, Print, Video, Web)
• How often do you need to post content in these channels?

Create a Content Schedule and Calendar

Create a content schedule - but be realistic. Don't set a schedule that you know is unattainable. It will only leave you frustrated.
Make a decision on how often you will draft new content daily, weekly or monthly?

Based on how often you will draft new content develop a content calendar. It doesn't have to be sophisticated, the simpler you can make it the better. A content calendar
helps when it comes to staying organized with your content.

Organize your calendar by:

• Channel (Web / Mobile / Email / Print / Television)
• Audience
• Program
• Format (Text / Video / Photos / Presentations)

I use a weekly content calendar that lists the days of the week on the left and the channels that I need to write for as columns on the left. This allows me to create a plan on what I will write and when.

As you start to create your content strategy and draft your schedule mark each item accordingly:

• Must Do
• Like to Do
• Ok to Bump

Give yourself flexibility!