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Marketing with Images: Know Your Social Media Image Size Guidelines

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Posted 19th September 2014 at 07:46 PM by Wayne Gosse
Updated 20th September 2014 at 04:53 AM by Janet Sawyer (Remove MOBE link)

Social media is one of the most powerful traffic drivers around. While social media will never replace the search engine, most search engines are now taking social media signals into account.

You can’t afford to ignore the social game. As you’ve no doubt noticed, images and graphics play a huge role in driving traffic from social media sites. Yet every site has its own rules regarding image size, and this can become quite frustrating.

Here’s a handy guide that lists all of the size requirements for the major networks. Keep in mind, though, that social media sites can change these figures at any time.


Facebook remains a powerful resource for gathering fans around your brand. With a Facebook page, you can send your fans important updates about your products or services, and with a Facebook group, you can encourage discussion. Your cover image should be 851x315px, while your profile image should be 180x180px. Facebook will automatically scale this image down to 160x160px.

Your image size for a text post should be 1200x627px, and Facebook will scale that down to 403x210px. For an image post, you can use an image as large as 1200x1200px. Facebook will scale it down to 403x403px on PC and 560x560px on mobile.


Twitter is an extremely important resource. With Twitter, you can easily build a following around your brand, and passionate brand ambassadors may retweet your messages to thousands of people. Twitter has recently added the ability to include images into tweets. To do so, you must host the image on, and you must display these images in-line with your tweet.

Twitter also now supports animated GIFs. If used effectively, the animated GIF can be a great way to draw the eye to your tweets.

Your Twitter profile pic should be 400x400px, and your cover pic should be 1500x1500px. Your in-stream images should be no larger than 440x22px, and you will want to keep the aspect ratio of 2:1. Note that images for twitter can’t be over 3MB, and that they can’t be larger than 1024x512px.


Pinterest is a juggernaut in the social media world. The site literally exploded upon launch, and is currently one of the best ways to drive traffic. Note that most Pinterest users are female, and consequently, some products don’t do well on the site.

Images appear on Pinterest as pins. When a user clicks a pin, a larger version of the image appears. Your profile image should be 600x600px, and it will automatically scale to 153x153px on the site.

Your pins must be at least 736 pixels wide. The height will scale automatically. When you select a pin as your board cover, the pin will be displayed at 216x146px, so you should check that the aspect ratio will display well.


Google+ is an up-and-coming social network that can’t be discounted. Google has a huge Internet presence and budget, and it isn’t likely that Google+ will go the way of MySpace.

The site is quite different from Facebook, and there are many users who prefer it, so it’s worthwhile to set up an account if you don’t have one already. Besides, with Google+, you can use Google Authorship, which is likely to become an important ranking factor.

Like Twitter, you can use animated GIFs on Google+. Unlike Twitter, you can also use a GIF as your profile image. Your Google+ cover photo should be 2120x1192px, and your Google+ profile photo should be 270x270px.

Danielle Cormier has a social media image size cheat sheet on her website "Constant". Check it out.

Incorporating images into your social media marketing plan is a powerful way to attract attention. .


Wayne Gosse
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