That's easy. At the beginning right? I'm being a bit facetious. Not everyone starts with their own information products. Nor do you have to. You can begin with other people's products, affiliate programs, plrs, etc.
I happened to have learned the habit of recording my own audio and video presentations, long before I knew what internet marketing was. I had to step back to begin to learn that as a new skill set. Yes, it's quite challenging but I'm making progress. I'm not afraid to...