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Why You Must Find Out About Product Launches Early!

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Posted 7th September 2009 at 03:23 PM by Willie Crawford
Updated 7th September 2009 at 03:25 PM by Willie Crawford (Minor change)

Why You Must Find Out About Product Launches Early!
Copyright 2009 by Willie Crawford


If you are an affiliate marketer, one secret to making
more sales is finding out about product launches early.
This is true even if you are new to affiliate marketing
and have a very tiny list.

The reason that this is true is that when you find out
about a product launch early, you can position yourself
to take advantage of organic search engine traffic during
the product launch. There are dozens of things that you
can do so that you will rank near the top of the search
engines for very important product-related keywords when
you find out about a product launch early.

You can set up pages on dozens of web 2.0 type properties
such as Blogger.com, Hubpages, Squidoo, etc., and if you
have the right content on these pages you will rank very
high for product-related keywords by launch date. The key
is to get your pages up early, post often, and then get
them noticed by the search engines. Product owners will
often provide you with tons of just the right content!

Another reason that you want to find out about affiliate
product launches early is that it gives you more time to
prepare a bonus to offer purchasers of those product. It's
no secret that the people who sell the most of a product
during many launches are the ones who offers the most
enticing bonuses. Since the basic product is the same no
matter who the customer purchases from, that only makes
sense. The bonus is what keeps the product that you're
marketing from being just a commodity.

Often, there are numerous products being launched at
the same time. Since you can only effectively promote one
product at a time, knowing what product launches are coming
up allows you to focus on the one most appropriate for your
customers. It's very disheartening to plan for promoting
a specific product, and then to discover on launch day
that there is a product more suitable for your customers
being launched on the same day.

When you promote any product, you really should plan out
a complete promotional campaign. That is, you should flow
out how and when you are going to do multiple promotions.
Those promotions could include emails, interviews,
articles, press releases, and perhaps even videos. You
can't flow out these promotions unless you find out
about the product launch early enough. Ideally, you plan a
protracted campaign - one where you will continue to make
sales even after the big launch is over.

Finally, you need to find out about product launches early
because you need to allow sufficient time to actually get
a review copy of the product, and to go through it with a
fine-toothed comb. You absolutely should not promote any
product that you haven't actually gone through, and with
some of the more substantial products, that could take
a week or more.

Those are just a few of the reasons that you really do
want to stay informed on what new product launches are
coming up in your niche. If you only learn of an
impending product launch a few days, or even a week before
it happens, you are so behind. Especially for great
search engine positioning, there are things that you
need to do at least a month in advance.

Decide today that you're going to keep up with all of
the product launches in your industry, and market a lot
smarter.

------------------

Willie Crawford is founder and executive director of The
International Association of Joint Venture Brokers. IAJVB
maintains a comprehensive database of upcoming product
launches, giveaways, and internet marketing events. Get a
free Silver IAJVB membership now at: http://IAJVB.ORG
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