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My Super-Effective Article Writing Formula

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Posted 22nd October 2009 at 07:26 PM by Willie Crawford

Here's an article that I recently wrote that
I'm sure you'll find helpful:

My Super-Effective Article Writing Formula
Copyright 2009 Willie Crawford

Here's the formula that I use to quickly write informative
articles that get results. For many of the articles that
I write my goal is to get visitors to a website where they
take some action related to the topic of the article.
Often the action that they take is to buy some product that
I recommend.

Here is the formula that I use to write articles almost in
an assembly line fashion. The reason that I write so many
articles is that in some niches you need dozens, even
hundreds of articles, to break through the clutter.

I begin with keyword research. You want to know what
keyword phrases your ideal customers are using when
searching online. They come online searching for solutions
to their problems, and when they come across your articles
offering a solution, they become raving fans.

To do keyword research, I often use the "Google External
Keyword Tool." You can find it by googling that term. This
tool shows you how many searches are made on a given term
in a month, plus how many webpages there are out there
already targeting that phrase. The tool also suggests
related terms that you might want to target. You can use
this tool to compile a list of suitable keywords and then
download your research results in an Excel spreadsheet.

In looking at keywords, what you're trying to identify,
in addition to search volume, is "What problems are these
searchers try to solve." People come online looking for
solutions to their problems. You identify those problems
and then let them know (via your articles) that you have
the perfect solution.

In crafting my article titles, I use my keywords but also
work in a promised benefit. My titles promise to show them
the solution to a nagging problem. When they see that title
listed in the search engines, this is what entices them to
click through to your target site.

In crafting the body of my articles, I use the "problem,
agitate, solution" formula. I describe the problem to let
the reader know that I understand their problems. I then
go into excruciating details explaining the problem, and
how it's not going to get any better unless they do
something about it. Finally, I point out the obvious solution,
which is my recommended product.

Sometimes I only point them to a website to read more about
the problem. On that website, they'll also find my
recommended solution. This is a less-threatening, soft-sell

When I do my keyword research, I sometimes identify hundreds
of related keywords that are being searched on a lot. At
the same time, I identify several different painful problems
(or variations of the same problem). This is what allows me
to write articles in almost an assembly line fashion.

After the articles are written, I use an automated submission
service to submit them to the top article directories. I
use automated submissions because otherwise I'd spend countless
hours submitting each article (not a very good use of our time).

In the resource box of these articles, I point readers to a
target site. Where permitted I use anchor text in the links
in these resource boxes. That anchor text is generally the
keyword that I'm targeting (the same keyword that I used in
my title).

I also post these articles to my blogs or maybe to a static
page on one of my sites.

Since I like to leverage my time, I also turn many of my
articles into videos, and podcasts. I generally create the
videos by putting the main points of the articles on
PowerPoint slides. Then I read the article as I go through
the slides - recording then using Camtasia (screen capture

Alternatively, I sometimes simply turn the text of an article
into a PDF. Then I scroll down my computer screen reading
the article, and again, recording it using Camtasia.

To create the podcast you can use recording software
probably already on your computer, or you can download
one many free pieces of software such as Audacity.
Simply read the article as you record it. I generally save
it as an MP3.

Submit the videos to video sharing sites, and submit the
audio to podcast sites. I use an automated submission
service for this, submitting to numerous sites!

Here's one final tactic that I use to get my articles to
rank higher for a target keyword and get noticed more
readily in the search engines. I look for ways to create
external links pointing to my article in one location -
generally my main blog. I do this by bookmarking the blog
post that contains the article. This is perhaps the
easiest way to give the article a search engine boost.

There you have it, my super-effective article writing formula.
It generates a steady stream of high quality website traffic
for me, and a steady stream of orders too. Feel free to use


Willie Crawford has been marketing online for 13 years, and
used article marketing most of that time (writing over 1500
articles). His favorite tools for automatically distributing
his articles, videos, podcasts, and press releases is the
automated submission site:

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