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Leave Your Business Cards At Home

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Posted 3rd September 2016 at 08:10 PM by YourIMSpecialist

At your next networking event, try leaving your business cards at home. It may sound crazy, but the event can be way more productive if you heed my advice.

Before you choose a networking event to attend, make sure the people attending have something in common with your Prospect Profile.

A Prospect Profile is a collaboration of information you have collected about your customers or potential customers. You should know the type of person you are targeting before you attempt to reach out to them. You can't just target anyone, this can end of up being a complete waste of your precious time.

Let's take a look at why people attend networking events. They come to promote and sell their own products and services. The problem is everyone is trying to sell to everyone else. Basically everyone is a salesperson. The question is HOW do you stand out in a crowd like that?

You need to be the one person in the room who is NOT there to promote themselves. You need to be the Listener not the Talker. Be the audience that the attendees came to the event for. By the end of each conversation you should have discovered one of of four things:

1. This person could be a good match for your business or service.

2. This person is definitely NOT a good match for your business.

3. This person could introduce you to other people who could be right for your business.

You are looking to make connections with numbers 1 and 3. You need to stay far away from number 2.

If you find someone that seems to be a right match for your business, by all means, take their business card. Or if you find someone that has connections that could be beneficial to your business, take their cards as well.

The key is to follow up within 72 hours of the event. You can follow up with a phone call or an email, or even on social media. Choose the method that works best for that contact, and FOLLOW-UP.

TIP: Make a few notes on the back of their card about what you discussed, and anything important you learned about them. This will allow you to make your follow-up more personal.

When you come across people who are not a good fit for your business, you may be tempted to take their business card. DON'T DO IT. Don't ask for it, and if they offer it to you, it's polite to take it, but discard it after the event.

You don't have time to waste with people who can do nothing for your business. Spend your time making quality connections. Its better to leave an event with one or two solid prospects - then a wallet full of business cards that will lead to no where.

If you need more leads and referrals, for a limited time I am giving away my very informative Ebook. 30+ Creative Ways to Have More Leads and Referrals Than Time.

If you would like a complimentary copy, email me at
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