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I AM SO SO DUMB!!!!

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Posted 9th March 2009 at 09:04 AM by Zale

YUCH!!!

I am so so so dumb!

I keep reading TEST TEST TEST.

I think I understand TEST TEST TEST.

I think I know about A/B testing.

Do you think I do it?

NO! NO! NO! NO!

The reason I am not making money is simple. I am doing everything and nothing at the same time.

Because I am running so many ads with so many keywords - I have no significant data to work with. All I know is what generates impressions.

Ok - what a waste of time and money.

Now - I have restructured everything.

I am only running a small number of keywords - 25.
I am only running 3 ads. Similar - only varying one thing.

Guess what - I will quickly be able to select the best ad and move onto the next ad.

I went back and applied all my new techniques to all the data I have collected. Nothing is significant except the number of impressions.

I can now adjust keywords as well - following my pricing approach. That works.

DUMB DUMB DUMB.

Why did I make this mistake - which is huge?

Hoping for something to work immediately.

That can't happen - because I just don't have enough experience to get it right the first time. Once I have several successful projects - I will probably get it right sooner rather than later.

I HATE THAT I AM SO SO DUMB.

Zale
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Comments

  1. New Comment
    Hi Zale,

    It takes great courage to admit that you're dumb on the internet, but I don't think you're that dumb, you just managed to work out what mistakes you've done and will make sure not to do them again.
    The Internet marketing game is a one big learing curve and if you can learn from your mistakes, making sure not to repeat them again and pass your acquired gainful knowledge onto others then you are far more mature then most of us out there.
    So well done for sharing your dumbness with us ;-)

    regards

    Guy
    permalink
    Posted 9th March 2009 at 09:31 AM by guyster guyster is offline
  2. New Comment
    Quote:
    Originally Posted by guyster View Comment
    Hi Zale,

    It takes great courage to admit that you're dumb on the internet, but I don't think you're that dumb, you just managed to work out what mistakes you've done and will make sure not to do them again.
    The Internet marketing game is a one big learing curve and if you can learn from your mistakes, making sure not to repeat them again and pass your acquired gainful knowledge onto others then you are far more mature then most of us out there.
    So well done for sharing your dumbness with us ;-)

    regards

    Guy
    I appreciate your encouragement.

    My goal is to help others. I teach at the YMCA - and one of the largest frustrations my students always complain about is the learning curve.

    We don't always recognize the Learning Curve. So I figured if I documented my journey it would help others.

    I know that I will be successful.

    It will be good to watch my progression.

    Zale
    permalink
    Posted 9th March 2009 at 11:54 AM by Zale Zale is offline
  3. New Comment
    BizBoost's Avatar
    Zale, even though I can relate, I still think it's probably a good idea to not beat yourself up. Rather, I think you should congratulate yourself for having "got it" because some haven't yet, and some might never... so you have something for which to be grateful.

    When you get a moment, perhaps you can tell us how you're going about testing and tracking. There's all kinds of solutions abound and, as I'd mentioned before, some still haven't the foggiest.

    Best wishes,
    Eric
    permalink
    Posted 9th March 2009 at 08:26 PM by BizBoost BizBoost is offline
  4. New Comment
    Franck Silvestre's Avatar
    Hey Zale,

    I don't think you are so dumb. Perseverance will eventually pay, but a coach will pay even MORE.

    All the best,

    Franck
    permalink
    Posted 19th March 2009 at 12:45 PM by Franck Silvestre Franck Silvestre is offline
 


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