After $100 in FB Ad Spend Only 2 Conversions for a Freebie ... What goes ..?

by 24 replies
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So I ran a bunch of FB Ads targeting small business owners. I sent them to my page where I give them a free copy of my Magazine:

http://directpublishing.com.au/img

Spent $100 dollars over 3 days and only got Two (2) Opt-ins...Lol

Any ideas why people don't want a Free copy of my Mag. Does my Squeeze page really suck that much?

I'll be pleased for your constructive comment.
#conversion rate optimization #$100 #conversions #freebie #spend
  • The page is too long. You should at least did put the call to action button on the blank space of the upper right side of your squeeze page, so people will not need to scroll more down to see on how to get it for free. And also, there is something missing, hmm.... because it is not to enticing enough for me. Can you lessen your text? And make it short but descriptive and inviting??
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    • I appreciate your comment.
      Yes, I was wondering about it having too much text. But the text is actually just an image of the magazine cover.
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  • I have re-designed my squeeze page along the lines of what most here have suggested.

    http://directpublishing.com.au/img

    I tested my FB Ad Campaign again and this time my results were:

    Reach = 8300
    Clicks to website = 20
    Cost = $22.00
    Opt-ins = NIL

    I think my problem might be my video .. it sucks! .. Lol
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    • Your click to website percentage is almost exactly the same. are you changing your ad at all?

      Like I have said before, before you work on the landing you need to get the traffic right. right now at .002% it wouldn't matter if you threw $1000 of traffic at it, the flow to your site is not what would be called "Scalable" YET.

      You need to find the message that gets the clicks. right now for every dollar you are spending you are getting 377 impressions. So with $3.00 worth of traffic you are going to get 1000 impressions. This is an acceptable test run. If you get 1 click, you need to change it up. the closer you get to say 30 clicks per 1000 impressions, that's suggests you are getting to a good base.

      Right now you need to focus on the ad itself and nothing else.

      Try some reading to get a better grasp on this

      10 Examples of Facebook Ads That Actually Work (And Why)

      How To Design Facebook Ads That Get Results

      How To Cheat Your Way To Eyecatching Facebook Ads - YouMoz - Moz

      Down at the bottom of the last article there is an interesting bit to read about 3 images and the results from the testing. 1 of the images just sucked. another one brought more click throughs, but the last get the most conversions.

      A Guide to the Perfect Facebook Post: High CTR, Low CPC | Social Media Today

      Last one I promise. This one gets into the ideas and concepts of creating a solid ad.

      Hope that Helps!
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  • Hi, the issue is your copy!

    What is the core benefit you are promising your audience? Tripling your business isn't enough... you need to be much more specific.

    In short, more specificity, and more targeted!
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  • [DELETED]
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    • I appreciate your constructive comment.

      The Magazine is cram packed with useful information directed towards small businesses. It explains in a non techie way several ways a business owner can use internet marketing to grow their business. Many businesses just build a website and wonder why no one ever sees it.

      My IMG magazine is specifically designed to help small business owners to better understand internet marketing and how best to apply it it in their business. To me it's no different than if you go into a store to buy a topical magazine that you're interested in, but I am finding it very difficult to give mine away online for free... lol.

      A couple of Warriors on here (they know who they are) have PM'd me with their suggestions and offers of help. I am so very pleased and most appreciative for everyone's ideas, including yours.

      Thanks
  • be a little bit more original. give the market what it does not have before and you will see your conversion rate go up. Also you might want to make your copy more compelling.
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    • It sits near bottom of the desirability scale.

      Yours is, "go read this general stuff about business".

      The next rung up on the desirability scale is,
      "go read this what was said on the phone which
      lifted callers to booked jobs by 63%
      on average over multiple locations".

      Pretty darn good right?

      Well we can make it more desirable by
      personally training the phone people to answer
      the phone better.

      Tops the most desired thing?

      Nope, we can do better.

      Have software that automates a proven and
      repeatable system that takes away the varying results
      when humans are involved.

      That's an example of what's desirable in the eyes
      of a prospect, in any market.

      None of the Facebook product gurus/product pushers
      never get down to basics of selling stuff.

      The buyers are screwed because they got this
      cool new thing, but they still don't know how to
      exchange value.

      They keep jumping from one thing to the next
      without getting down to bare bones basics of business.

      Welcome to the real world.

      Best,
      Doctor E.Vile
  • Hey Zoro,

    There are two steps in your conversion funnel and each step needs to be optimized for higher rates.

    Step one is your ad. Are you getting the right people? Are they qualified leads who are likely to sign up or are you spraying and praying? To get more from your ads and make sure you're not wasting money, look at these tips from a post on Unbounce

    Step two is your landing page. I'll be honest with you, it looks pretty shady. Design matters and, as a designer myself, I can name a hundred different things wrong with your page. First, get a better landing page. You can use Unbounce, LeadPages, whatever and they have templates that will help you create one in minutes.

    Then, write better copy. I mean more compelling stuff than a generic 'You will make more money' kind of thing. Follow what Ewenmack and Complex have written and you should be good to go.
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    • Appreciate your critique. I am currently working on my FB Ads and Landing Page.
  • I'm sorry but the offer and copy is terrible.... its fluff.
    Its not clear what i can expect to gain and the as seen on is tacky...

    If you would like to see an increase in conversion offer something that the audience holds at higher value.

    Sorry to be harsh it comes from a place of love.
    this is a knock down not a renovate.....
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    • Appreciate you taking the time to check it out. Thanks.
  • Banned
    Duuuudeee...
    There is WAY too much going on!! I would have to sit there for a minute and a half to read all of that. Cut it down to 1-3 sentences and maybe some bullet points.
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    • My opinion on the layout just from a users point of view...

      The text in blue/green below the top image is painful to read, ive not even read it as it was too painful. Terrible colour, terrible font.

      Id probably ditch the top image as well, reduces the professionalism of the page imo.

      I like everything else when it comes to design and how it looks.
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