regarding the structure of the funnel.

talper · 5th Oct 2014, 05:38 PM

i think its the funnel im talking about.
im watching frank kern mass conversion program, and he states there that you shouldnt have one lead magnet, but 3-4.
more then this, every lead magnet should be a 3-5 series of steps you can send each day for 3-5 days.

i thought about writing a ebook file+a small audio file for each step, but some of the steps are so miniature that i doubt i can fill more then 1-2 pages and 5-7 minutes of audio.
is it ok?

its funny for me that i put it as a pdf, where every step is like 600-800 words which is like a regular article on a site. i guess its the structure of the funnel and less the freebie content.

my ebook is intended to be 50-60 pages, and will include someof the overlapping lead magnet ideas, but alot more.
shoud i answer everything i can on each lead magnet or save it for the ebook and give a teaser?

dariusdarius · 6th Oct 2014, 05:53 AM

Hi Talper,

Your strategy sounds good. Your best bet would be to follow kern's formula exactly how he recommended it and bring your own twists.

The lead magnet is about making the user curious, if you share everything for free, than the users that read your freebies and buy your course will have nothing new.

I would recommend thinking about changing your funnel.Give your users something for free in a very similar niche, ex: offer them a minor solution to only 1 problem related to your niche.

Hope this helps.
Darius

talper · 6th Oct 2014, 06:55 AM

if im going with the kern method of 3-4 lead magnet, splitting each magnet to 3-5 days, is it ok that some of the days would be 1-2 pages long of pdf?

5th Oct 2014, 05:38 PM	#1
talper Warrior Member Join Date: 2012 Posts: 20 Thanks: 0 Thanked 1 Time in 1 Post	regarding the structure of the funnel. Share on: i think its the funnel im talking about. im watching frank kern mass conversion program, and he states there that you shouldnt have one lead magnet, but 3-4. more then this, every lead magnet should be a 3-5 series of steps you can send each day for 3-5 days. i thought about writing a ebook file+a small audio file for each step, but some of the steps are so miniature that i doubt i can fill more then 1-2 pages and 5-7 minutes of audio. is it ok? its funny for me that i put it as a pdf, where every step is like 600-800 words which is like a regular article on a site. i guess its the structure of the funnel and less the freebie content. my ebook is intended to be 50-60 pages, and will include someof the overlapping lead magnet ideas, but alot more. shoud i answer everything i can on each lead magnet or save it for the ebook and give a teaser?

6th Oct 2014, 05:53 AM	#2
dariusdarius Author, Marketer War Room Member Join Date: 2013 Location: Romania Posts: 91 Thanks: 17 Thanked 12 Times in 10 Posts	Re: regarding the structure of the funnel. Share on: Hi Talper, Your strategy sounds good. Your best bet would be to follow kern's formula exactly how he recommended it and bring your own twists. The lead magnet is about making the user curious, if you share everything for free, than the users that read your freebies and buy your course will have nothing new. I would recommend thinking about changing your funnel.Give your users something for free in a very similar niche, ex: offer them a minor solution to only 1 problem related to your niche. Hope this helps. Darius

6th Oct 2014, 06:55 AM	#3
talper Warrior Member Join Date: 2012 Posts: 20 Thanks: 0 Thanked 1 Time in 1 Post	Re: regarding the structure of the funnel. Share on: if im going with the kern method of 3-4 lead magnet, splitting each magnet to 3-5 days, is it ok that some of the days would be 1-2 pages long of pdf?