How to track origin of leads

berlin87 · 6th Oct 2014, 02:29 AM

Burning question:

What software would you recommend, to track the origins of a lead? Did he came over facebook, did she click an AdWords ad? Did the lead sign up with us after reading an article on an external website?

There are so many options out there, but I haven't found Software that shows me where a lead's journey started..

Help is very much appreciated: my boss needs an answer tomorrow!

Rozanne · 6th Oct 2014, 02:52 AM

Through Google analytics you can track the source of lead. One of our developer integrated Google e-commerce tracking code in the website, but I haven’t got a time to ask him how he did it. Anyway, you can check the below URL.

Getting The Most Out Of Google Analytics For Lead Generation - Analytics Blog

OR check

http://webmarketingtoday.com/article...tion-Tracking/

savidge4 · 6th Oct 2014, 06:22 AM

Part of the tracking process is indeed software, and as mentioned Google Analytics does just that. However there are ways that can make the process easier.

Every outside source of traffic should have a specific landing page ( being the ones you can control this link ). Every facebook ad every adwords ad etc.

If you really want to get down to exacts I am going to suggest loading the sites log file into excel or the like. Find an IP's entry then sort the file based on the IP and then see where that visitor went. I will tell you right up front, if you have any amount of traffic this method is time consuming.

You can however have a programmer create a UI of sorts for this to make this easier. I personally have found that this data gold mine is by far your best asset in learning more about the specifics of your site and its flow.

Hope that Helps!

concerro · 6th Oct 2014, 08:19 PM

As other have said google analytics helps with this. You should also look into split A/B testing when writing things. If you can track where you put the links to certain landing pages it will help you also.

trackleads · 14th Oct 2014, 11:33 AM

Convertable does exactly this. It tells you the source of the original visit and every subsequent visit up through the form is submitted. Check it out and let me know if you have any questions. 100% Free Lead Tracking Software | Lead Management | Convertable

6th Oct 2014, 02:29 AM	#1
berlin87 Warrior Member Join Date: 2014 Posts: 22 Thanks: 3 Thanked 0 Times in 0 Posts	How to track origin of leads Share on: Burning question: What software would you recommend, to track the origins of a lead? Did he came over facebook, did she click an AdWords ad? Did the lead sign up with us after reading an article on an external website? There are so many options out there, but I haven't found Software that shows me where a lead's journey started.. Help is very much appreciated: my boss needs an answer tomorrow!

6th Oct 2014, 06:22 AM	#3
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,747 Thanks: 3,544 Thanked 6,542 Times in 3,470 Posts	Re: How to track origin of leads Share on: Part of the tracking process is indeed software, and as mentioned Google Analytics does just that. However there are ways that can make the process easier. Every outside source of traffic should have a specific landing page ( being the ones you can control this link ). Every facebook ad every adwords ad etc. If you really want to get down to exacts I am going to suggest loading the sites log file into excel or the like. Find an IP's entry then sort the file based on the IP and then see where that visitor went. I will tell you right up front, if you have any amount of traffic this method is time consuming. You can however have a programmer create a UI of sorts for this to make this easier. I personally have found that this data gold mine is by far your best asset in learning more about the specifics of your site and its flow. Hope that Helps!

6th Oct 2014, 08:19 PM	#4
concerro Active Warrior Join Date: 2014 Posts: 56 Thanks: 41 Thanked 15 Times in 13 Posts	Re: How to track origin of leads Share on: As other have said google analytics helps with this. You should also look into split A/B testing when writing things. If you can track where you put the links to certain landing pages it will help you also.

14th Oct 2014, 11:33 AM	#5
trackleads Warrior Member Join Date: 2012 Posts: 22 Thanks: 0 Thanked 1 Time in 1 Post	Re: How to track origin of leads Share on: Convertable does exactly this. It tells you the source of the original visit and every subsequent visit up through the form is submitted. Check it out and let me know if you have any questions. 100% Free Lead Tracking Software \| Lead Management \| Convertable
	Free lead tracking software